Balmine’s Creative Director Oliver Roosting joined Fashion @ Brown for a conversation during Virtual Fashion Week on Sunday afternoon. The discussion, which covers topics ranging from Roosting’s career path to the future of fashion, highlights the creative identity and historical legacy of the forward-thinking brand.
Roosting’s career began in Italy as a designer for Roberto Cavalli, where he was eventually promoted to Creative Director of the Women’s Prêt-à-porter collection. In 2009, she joined the interior design team of Palmine, and in 2011, at the age of 25, she was appointed Creative Director of Fashion House, replacing Roosting Christoph Deckorn. Roosting is the first lady of France, from Brigitte Macron to Kylie Jenner, including the singer Liso at the Grammy Awards Sunday night.
Following the launch of Fashion @ Brown President Sasha Pinto ’21, Rusting was interviewed by Fashion @ Brown Fashion Show Design and Production Director Lynn Hliang ’21 and another Team Director. design of the Rhode Island School of Design, Cassia Hope.
Hooliang asked Roosting about the start of the conversation on March 7. Costume parade For its fall 2021 collection. The show is unique in many aircraft due to the simultaneous range and latitude offered by the virtual design. First, the parade was filmed as a movie, rather than just a live broadcast. But this runway image is mediocre. Shot in the background with an Air France 777 at Charles de Gaulle airport, the show focuses on the elements of travel – Post-war travels Founder of Palmine Pierre Palmine in 1947.
Discussing the show, Roosting noted that he usually relies on himself when there is a show. But, due to the cinematic component of this year’s show, he had to trust a film crew, which was an amazing feeling.
“Usually when you do a casual fashion show, a casual catwalk, you own that show,” he said. “When you give your set to someone who’s the director of the film, you know they can turn your set the other way around. Make sure you share the same view. “
Roosting’s creative vision has defined his professional success over the past decade. During his 10 years as Creative Director of Roosting Palmine, he changed the direction of the company to focus on a younger and more economically diverse consumer market. H&M. One of his proudest accomplishments has been the roasting of Balmain’s move towards greater accessibility – making luxury accessible to the general public.
“Sometimes what frustrates designers is you can’t see a lot of people dressed in your clothes and jewelry,” he said. “I was so proud to see Balmain loving the universe.”
He is credited with some of his other accomplishments.Palmine Army– a group of perspective-conscious public figures who express the brilliance of Balmain’s faith, including Kim Kardashian, Beyonc மற்றும் and Rihanna – and as a person of color, she has been able to diversify the world of fashion.
“I pushed so much diversity into fashion in a time when there really wasn’t diversity,” Roosting said. “I think I’m beyond my clothes trying to express something beyond my fashion. It’s more than a vision, a vision of the world, clothes. ”
Palmine was founded in 1945 by Pierre Palmine and has a rich history, including former directors including the famous Herv Pierre and Oscar de la Renta. As the youngest creative director in the brand’s history, it was difficult for Roosting to realize his own visions, while remaining true to the brand’s heritage.
Still, he finds similarities with his predecessors. Pierre disguised himself as powerful women like Audrey Hepburn and Brigitte Bardot, whom Roosting compared to his palm army.
“My palm army, these amazing women and men are people I love and more than I dress, but they started a revolution in fashion, from Beyonce to Rihanna to Kim (Kardashian West) and Kanye, ”he said.
Roosting says his “army” was made up of people who “could tell the world the same.” When he draws a design for a dress, he thinks of the message of the wearer and the brand that looks like a brand. He wants Palmine carriers to feel powerful and strong.
One of the people he carried was Brazilian footballer Neymar da Silva Santos Jr., the person who kissed Roosting. “When Neymar came on the scene as a footballer, it’s a new way of seeing a man who is more open with his social media – a different take on being a footballer,” he said.
The heat of social media is at the forefront of Roosting’s drive against the boundaries of the traditional fashion world. When he came to the fashion house, Roosting wanted to make sure the teenagers “knew Palmine’s name and remembered Palmine”. To do this, he showed his collections on sites like Instagram and Dictoc.
“I’m talking to a different kind of generation, not just from a business point of view, not only with 40 or 50 year olds, but also with 15 year olds with a vision that is not about the brand. I will continue to do so, ”Roosting said.
Due to the outbreak, Roosting believes more fashion houses are embracing the future of fashion on social media.
“Epidemiological fashion has helped make it more open and understandable… an inclusive world,” he said. “As soon as you stop selling magazines, as soon as you start creating another kind of community on social media, you start to understand that you are creating a community with different people that you didn’t really expect.”
The event then opened to questions from the public, including a student who asked Roosting one of the most important things he had learned in his life.
“During my first two years at Balmain, I tried to be the perfect designer to entertain the fashion crowd. After the second year, I tried to become myself, sometimes hating people, ”Roosting said. I had a lot of old-fashioned people. saying “it’s not fair”… but I said, it’s me. ”
Concluding the discussion, Roosting shared his thoughts on the future of fashion.
“Fashion will be because it’s close to music, it’s close to cinema, it’s close to art. Fashion cannot live because we are talking about fashion, ”he says. “This is the future of fashion – connected to major venues.”
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