French tea house, Palace of Teas continues to deploy its concept through the franchise. Thus, it has created a new address in the department of Eure-et-Loir by opening in Chartres.
Palais des Thés announces a new opening
Since April 26, a new Palais des Thés shop has opened its doors in the center of Chartres. Éric Benchetrit, new franchisee of the network, is accompanied by Amandine Balangé, the store manager, and a sales consultant. The team welcomes amateurs and enthusiasts in a 60m2 space by inviting them to a magnificent sensory experience. A store that embodies the brand’s new concept, deployed for more than a year.
A former high-level athlete, Éric Benchetrit converted at the end of his sporting career to retail by opening a multi-brand tea and coffee shop in Orléans in 2007. He offered Palais des Thés teas to the inhabitants of Orleans.
“In 2016, on the strength of having won the competition for the best roaster in France, I am developing my activity and increasing my offer of Palais des Thés teas”, he underlined. This is how he began with the development department of the sign, a reflection to open a franchise in the region. The franchisee was ideally supported and benefited from training at the Tea School of Palais des Thés.
Located at 49 rue du Soleil d’Or, this Palais des Thés store welcomes its customers on Mondays from 2 p.m. to 7 p.m., and from Tuesday to Saturday from 10 a.m. to 7 p.m.
Patrick Rucart
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