At Palace Merano, the loyalty rate reaches 75%. When we decide to stay there, intrigued by the flamboyant before and afters of notorious figures displayed in the press and other social networks, we tell ourselves that the experience deserves to be lived at least once. What makes the powerful run to this mecca dedicated to happy detox? Overview.
Pay a tidy sum to be put on a dry diet, put on your sneakers for sweating sessions supervised by an uncompromising coach, have yourself examined from every angle so that every pore of your body reveals its truth to the intractable doctor… This is masochism, some will tell you. You will quickly convert to the idea that this is more a shortcut, ignorance and a lack of discernment on the part of these detractors with no experience. When Zidane, Cristiano Ronaldo, Monica Bellucci, Caroline of Monaco, Victoria Beckham and other François Pinault do not consider a year without a visit to Merano, it is above all to maintain their most precious asset: health.
© Palace Merano
The century-old establishment inaugurated in 1906 in the Italian Tyrol anticipated before its time a paradigm shift in the world of hospitality, the importance of supporting the well-being of guests. Since 2000, the five-star hotel, nestled in one of the most popular spa resorts in Europe, has evolved into a medical spa serving preventive medicine. A revolution. The most receptive to this new concept were, of course, high-level sportspeople and athletes, joined over the years by entrepreneurs, politicians, stars in preparation for a role or a red carpet.
So how can we remain a pioneer and leader in an industry that has since attracted so many followers? Even more, how to maintain an impressive loyalty rate despite sharing the cake with other offensive addresses? The answer lies in this Mitterrandian slogan: “Quiet strength”.
Patrizia Sgulmaro, aka Patty © Palace Merano
Within the walls of the palace, it translates into the attachment of employees who, twenty years later, remain rooted in the hotel. The experience of Patricia, Pavarotti’s assigned physiotherapist-masseuse who once came to poach her during a world tour, is worth its weight in gold. Moreover, these are the only reasons for temporary departure of employees… it’s difficult to say no to a maestro, a regular customer of the establishment with an extraordinary life. There is therefore a family spirit in Merano; illustrious or anonymous visitors form authentic links with these architects of their well-being. Because in their hands, they release the pressure, offering themselves a mental and physical rebirth. Some even organize their visits according to the attendance schedule of Dr. Massimiliano Mayrhofer, says Dr. Max. Zidane in the lead.
© Palace Merano
The chief doctor, involved as on the first day, treats, saves, invigorates and develops the protocols of tomorrow, granting his patients performance, confidence and resilience. A character in his own right, he is not afraid to tell his four truths to the authorities who consult him. This non-practitioner of the wooden language has the golden rule of reframing the overly epicurean heads of state, the famous drifting businessmen whose excesses it would be a crime of lèse-majesté to dare to point out.
« The bosses of multinationals who preside over the destiny of thousands of people are textbook cases for me. These are order givers who are not used to finding themselves in bathrobes, stripped of their decision-making armor. For most people, this isn’t a problem, but for them, it’s accepting being vulnerable. Entrepreneurs also have a lot of difficulty with treatments where they are in a passive posture, calm, immersed in a hydro-aromatherapy bath or soaked in a poultice preparation, for example. They resist at first. Through these sessions, I want them to realize that it is not normal to be at a hundred miles an hour continuously. Machine mode must be deactivated to return better and, above all, to prevent the appearance of pathologies directly linked to their hectic pace of life. », confides Dr Max.
© Palace Merano
Merano needs temperament. A Silvio Berlusconi, Bernard Tapie, Jacques Chirac or Lagerfeld, in the past, could not frame whoever wanted. Lesser-known customers? “ Same priesthood for certain profiles! », warns the white coat. From one year to the next, the “returners” are expected around the corner… Have they kept the good dietary habits initiated at the palace? Regulated their sleep? Prohibited cigarettes and alcohol or, at least, limited their consumption? Everything will be scrutinized by the Dexa densitometer, the most advanced bone examination in the world offered only within the establishment.
This 3D scanner calculates the distribution of fat, water and muscle mass with surgical precision. Each percentage expressed sheds a harsh light on your lifestyle, a bit as if Dr. Max had stayed by your side during the past year… Your apologies!
© Palace Merano
This jewel of technology coupled with extensive blood tests are the starting point of the signature Detox & Longevity (Revital) program, the most popular to date. On the menu, detoxifying nutrition, thermal and energetic treatments, daily massages, personalized sports coaching, a vitamin and ozone therapy treatment in all their medical applications authorized in Italy…all to be experienced in an idyllic setting surrounded by nature and culture. Even if it means retiring, you might as well do it while living the dolce vita in this region of Trentino-Alto Adige!
During his annual break, the faithful rediscovers fullness, a renewed energy and creativity. The combination of each treatment, their individualized timing, everything is carefully studied to promote a reset of the body and mind.
© Palace Merano
Dedicated to people suffering from overweight, circulatory, heart, joint and muscle problems, stress and related disorders such as hypertension, anxiety and depression, skin diseases, sleep and digestion disorders , as well as people wishing to strengthen their immune system and prevent aging, Detox & Longevity is aimed at a wide audience. The global pandemic has exacerbated this universal quest for health preservation, so much so that younger visitors now frequent the address.
« I observe that people in their twenties and thirties – all nationalities combined – now feel concerned, they no longer have this feeling of immortality. They are more sensitive than ever to health issues and are listening to their bodies. “, explains the graduate of the Faculty of Medicine and Surgery of the University of Verona.
© Palace Merano
In this new wellness landscape, Millennials like their elders have common problems, consequences of our digitalized lifestyles: namely a deterioration in the quality of our sleep, a physiological pillar whose importance we understand today. The interference of technologies in our daily lives saturates our brain with information, unwanted notifications follow us all the way to bed, disrupting our nightly rest.
« We force our body to submit to a rhythm that is not natural, in Merano I observe an explosion of psychosomatic illnesses, an increase in gastric disorders due to stress in the stomach, an outbreak of skin disorders or even a more irritable colon. Moreover, colorectal cancer now affects an average population aged 38-40 years old, whereas previously this figure was between 50-55 years old. The question of immune weakness arises. If our system is weakened due to stress, fatigue linked to lack of sleep…The body is no longer able to effectively fight the potentially cancerous cells which form every day in our body. », alerts Dr Max.
© Palace Merano
Within the establishment, we intend to break the spiral by multiplying scientific studies and research, by implementing new protocols and by raising awareness of these subjects. Objective: to provide the Palace with a department dedicated to mental well-being in its own right in addition to the physical platform. First developments, you can now enrich your treatment with specific yoga massages using acupressure techniques, formidable for unlocking physical and emotional knots. Plantar reflexology and scalp massage complete this holistic therapy. The hands and unique expertise of practitioner Selena Mingarelli contribute to the success of this treatment.
This year, the address also welcomed “Le Floating”, a sensory isolation cabin, floating, head above water, in silence and total darkness, designed to achieve a level of deep relaxation. Thanks to immersion in a box filled with water creating a sensation of total weightlessness, modern man disconnects, releases buried tensions and relearns how to press pause.
Chef Gunther Pirhofer alongside his brigade © Palace Merano
The Revital Spa has also been completely renovated to support this entry into the era of augmented health. In the House’s roadmap, not to disconcert purists and to seduce new visitors. Works by French interior designer Michel Jouannet, this setting was restored under the supervision of Dr. Max and the general director Maximilian Newiger, guardians of the temple, in order to embody more than ever the philosophy advocated. All encouraged by the owner family, the Tosolini dynasty, who did not skimp on means. The 1,200 square meters (reception, circulation routes, treatment rooms, gym, boutique, hairdressing salon, etc.) are now adorned with minerals, marble in place of the original parquet flooring, elegant furniture with contemporary lines and improved acoustics in order to achieve even more intimate moments in the cabin. As for the light, it changes throughout the day, recreating the conditions of a cocoon where we feel completely removed from the world… Aesthetes, athletes and battered souls have new reasons to flock.
For further :
Via Cavour, 2
39012 Merano (BZ) – Italy
Tel: +39 (0)473 271 000
[email protected]
Also read: “ Cellulite, an intimate enemy that has its revolutionary treatment at Palace Merano »
2023-12-20 02:51:41
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