If the influencers do not receive any money, they can show the goods on the network without marking the contribution as advertising. Influencers, who have thousands of followers, can get considerable sums from manufacturers of various goods for promotion on Instagram, Reuters reported.
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The court said that one influencer from the fitness center should have made it clear that it was an advertisement when she was paid to promote a certain brand. However, according to the court, the TV presenter and influencer Cathy Hummels did not have this obligation, whose contribution with the toy brought her followers from the social network to the manufacturer’s website. She did not get paid for the promotion.
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Last year, Instagram agreed with the British Antitrust Authority to more effectively detect covert influenza advertising on its platform.
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