UniversalPay, a multinational specialized in payment solutions services, has signed Paco Moreno What Marketing & Communications Director of the Evo Payments subsidiary in Spain, to design, develop and implement the company’s new brand strategy.
The new head of communication and marketing at UniversalPay, who is currently engaged in strategic consulting in these areas, has a long and successful professional career of more than 20 years.
Moreno has been linked to the payments industry for more than 15 years with his incorporation to PayPal, a firm in which he has held different strategy and management positions in the areas of content, product, marketing and communication, both in Spain as in the rest of Europe.
Before making the leap to the payments sector, the executive led the content management of Symantec Corporation’s corporate and consumer products for the Iberian and Latin American markets. Previously, he was responsible for managing the Microsoft Office website for 15 languages at Berlitz GlobalNET.
Paco Moreno has a degree in Translation and Interpreting from the University of Granada, a Postgraduate Degree in Software Localization from the University of Limerick (Ireland) and a Master’s degree in Digital Marketing from ESIC Business & Marketing School.
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