The singer and actor, Pablo Rosenberg was chosen to be the new face of the Keshet Tamim network and will star in a television advertising campaign, radio broadcasts and an online advertising campaign.
Pablo Rosenberg: “I am very excited about the connection with the Keshet Tamam chain. From the beginning, both parties felt that the match between us was natural and precise. As a lover of cuisine and quality wine, I feel very connected to the chain’s values and am happy to be a partner in the chain’s development journey.”
Keinan Meman, assistant to the CEO of Keshet Tamim: “Pablo Rosenberg, one of the most colorful and respected singers in Israeli society and we are happy and excited about choosing him as a partner in our values and path.”
Dani Bezalel, VP of Keshet Tamimim Marketing: “Tamimim Keshet doesn’t just fill a pantry. Requesting flavors taste the world, get inspiration and experience pleasure, that’s why we chose a presenter with a smile that never leaves his face. Pablo Rosenberg is a natural and accurate choice for the Keshet Tamim brand.” The advertising campaign is expected to launch in April.
Keshet Tamim, which was established twenty years ago, brought a new spirit to the field of food retailing in Israel – a chain that is open on Shabbat and provides a huge selection of high-quality products from abroad and in Israel with a huge variety in huge delicatessens, and all this at very attractive prices. The chain was founded by Ariel Lecht and is managed by by Danny Greenberg. The chain employs about 2,000 people in Israel. The company operates 25 branches, including an online site, robotic picking and distribution centers, and a food import company, and last September it acquired the “Dodo Utmazgin” patisserie chain.
