Hey.
Advertising guidelines the buyer items market, and we all know for a proven fact that the costlier a smartphone is, the higher pictures it takes. The reasoning is kind of appropriate in most conditions for one producer, however utterly unworkable normally. The iPhone itself cannot take footage that properly; Android system producers have lengthy since handed. Competitors out there forces us to make use of all strategies to enhance our instruments, a number of awards seem that give medals (the identical artificial standards are additionally a type of related reward of advantage). One of the well-liked awards within the subject of images DXOMark, which can also be simply advertising and marketing, is simply my opinion, as I monitor the evolution of exams from this firm.
I haven’t got a crystal ball, however I undoubtedly predicted two occasions. First the award for the most effective images capabilities can be given to a mannequin from Honor, then this can occur to the brand new Huawei line, by which one of many units can be honored. It was simple to foretell these occasions whenever you perceive how advertising and marketing communications for brand new firm merchandise are structured. They accumulate medals to show they’re nice. Moreover, this doesn’t negate the standard of the cameras of their merchandise; they are often glorious, at market degree. However in case you do not win with a crushing rating towards others, you want sturdy statements to assist them promote a bit.
Three very related fashions, designed on the similar time, by engineers of the identical faculty, with the identical set of supply supplies and algorithms (even though Honor is an impartial firm). The Huawei Pura 70 Extremely has an inch sensor, a retractable lens, and every little thing is promoted via advertising and marketing as unbelievably cool. The truth is, many imagine that the inch sensor is a type of panacea, which creates a brand new primary picture high quality. In opposition to this background, the Pura 70 Professional is “outdated”; it has a 1/1.3″ sensor. However our blind check carried out two duties on the similar time and confirmed that DXOMark advertising and marketing exams considerably change the world image (the identical Extremely from Huawei in lots of instances loses to the S24 Extremely from Samsung, the latter taking higher pictures, however merely not among the many high ten cameras when it comes to images capabilities). Individually, let’s take a look at the comparative footage with Samsung, that is the work of one other materials, right here we’re speaking a few blind check.
We discovered an attention-grabbing comparability, by which the primary place comes out to a tool that nobody would suppose is just not the main target of selling communication – the Pura 70 Professional. The actual picture flagship this yr is that this mannequin, and never the Extremely. And at a value of 90 thousand rubles towards 130 thousand rubles for the Extremely, the query arises why it’s not marked, as a result of it impacts all rivals straight and when it comes to worth / high quality co -fruit rising is the best choice. However you will not examine this virtually wherever, as a result of advertising and marketing communication is targeted on Extremely; in critiques it’s extra attention-grabbing to speak in regards to the older mannequin fairly than an intermediate resolution. And that is tough, as a result of in actuality the image of the world is totally completely different. Let us take a look at the outcomes of the blind comparability. However first let me say that the Huawei Pura 70 Extremely by no means obtained an improve for the digital camera; so far as I do know, a significant or minor replace occurs on the finish of August, starting of September. Greater than a dozen completely different issues with burn high quality are already identified; Every producer eliminates these moments progressively, for some they don’t seem to be vital, for others, quite the opposite, they use the digital camera is a ache (the image of crops on the desk compared is only a ache for me).
Image #1. An promoting poster and a church within the background
Magic 6 Professional
Simply 70 Professional
Pure 70 Extremely
The clear winner is the Pura 70 Professional, with half of the votes for it. Then comes Extremely and solely 17% voted for Honor. An attention-grabbing spherical of votes, but it surely will not all the time occur once more.
Image No. 2. Flowers in a vase on the desk
Pure 70 Extremely
Magic 6 Professional
Simply 70 Professional
Right here Honor takes the lead (38%), the second place goes to Professional, and the image with the worst ranking is from Extremely.
Image No. 3. Highway and skyscrapers within the background
Simply 70 Professional
Magic 6 Professional
Pure 70 Extremely
Completely different distribution of units – Professional, Extremely, Magic.
Image No. 4. Memorial to Sherlock Holmes and Dr. Watson
Magic 6 Professional
Pure 70 Extremely
Simply 70 Professional
It seems like the photographs had been taken with very completely different cameras. So, the image from Professional completely emphasizes the character of the monument, the second place goes to Extremely, then Honor.
Image #5. The churchyard, inexperienced and a gentle day
Pure 70 Extremely
Simply 70 Professional
Magic 6 Professional
And right here is Honor, then two Huawei with very related outcomes. The image itself is uninteresting, the distinction is just not very apparent.
Image #6. A church and a brilliant constructing behind it
Simply 70 Professional
Magic 6 Professional
Pure 70 Extremely
The outcomes are very near Huawei, de facto they share the primary place (40% of the votes every), however Honor is in third place.
Image #7. Twilight, a monument to Pushkin
Pure 70 Extremely
Simply 70 Professional
Magic 6 Professional
And once more, Professional is forward, then Extremely, and Honor comes with a really shut outcome.
Image #8. A desk in a restaurant, a lamp on the desk
Pure 70 Extremely
Magic 6 Professional
Simply 70 Professional
Once more a twin shot for Huawei, it wins in each method, adopted by Honor.
Image #9. Inexperienced oil on the desk
Simply 70 Professional
Pure 70 Extremely
Magic 6 Professional
The winner is evident, the picture taken on Professional (62%), the second place for Extremely, Honor is way behind.
Image #10. Meals on a plate
Magic 6 Professional
Simply 70 Professional
Pure 70 Extremely
First place for Honor, second and third place with equal shares for Huawei.
Image No. 11. Road, homes and lights at night time
Pure 70 Extremely
Simply 70 Professional
Magic 6 Professional
The primary one is Honor once more, the image is far more attention-grabbing. However Professional is the final one right here.
Image No. 12. Night time mode, path, constructing in distance, moon on left
Magic 6 Professional
Pure 70 Extremely
Simply 70 Professional
Professional’s clear winner, the digital camera processed the picture higher on this mode. Exterior respect.
Image No. 13. Photograph mode – panorama orientation
Simply 70 Professional
Magic 6 Professional
Pure 70 Extremely
Right here we see that Extremely takes footage properly (37%), Honor comes with shut worth (35%), and Professional closes the highest three.
Image No. 14. Photograph mode – direct picture
Pure 70 Extremely
Simply 70 Professional
Magic 6 Professional
Completely different mild, completely different composition and every little thing turns the wrong way up. First place for Professional. In second place behind Extremely, Honor closes.
Image #15. Cityscape, disturbing sky
Magic 6 Professional
Pure 70 Extremely
Simply 70 Professional
Honor is the primary one right here, its automation has painted the clouds superbly they usually look extra pure to us, whereas the 2 Huawei over-colored the image (not the scenario essentially the most repeated image in life, as a result of it’s unbelievable to see such a sky and the solar daily). .
choices
Thanks on your vote. The conclusion that may be drawn sounds easy. Within the line from Huawei, the actual picture flagship is the Pura 70 Professional, the system copes higher with most compositions, the variety of pictures that can be utilized on it’s all the time larger (and we did not even speak about this, listed below are already chosen pictures, and never simply the primary picture taken at random).
That is how the voting seats had been distributed.
| Simply 70 Professional | Pure 70 Extremely | Magic 6 Professional | |
|---|---|---|---|
After all, the primary place goes to the Pura 70 Professional, however evidently the second place remains to be behind the Extremely, as a result of Honor on common gives a larger variety of photographs, which is extra decrease compared (highest variety of third locations).
We should always all the time take this type of comparability with a grain of salt, as a result of so much relies on the chosen photographs; they don’t describe all doable conditions. To guage at the moment’s cameras on a scale, you want to take a whole bunch of pictures of various conditions and consider them intimately. Typically producers themselves don’t do that, as a result of it’s a titanic process.
The choice is straightforward – search for a wonderful digital camera, take note of the Huawei Pura 70 Professional when it comes to worth / high quality ratio, this system has no direct rivals at the moment. The result’s a really attention-grabbing mannequin, which can also be higher than its older brother within the type of Extremely. However the Extremely is overrated, its picture capabilities do not appear that sturdy.
