Orders for outgoing products during the Spring Festival increased, and citizens of Changsha landed in Bangkok
The cross-border tourism market is recovering in the round
As the Lunar New Year approached, search interest for many outbound destinations that were popular before the outbreak began to increase significantly during the 2023 Spring Festival. It should be noted that some countries such as Europe, the United States and Japan recently adjusted their entry epidemic prevention and control requirements for passengers departing from China, adding negative nucleic acid certificates before entry, landing tests, etc. Southeast Asia could become the biggest beneficiary of China’s tourism recovery.
Look for orders for products released during the Spring Festival wave
The reporter noted that according to data from Ctrip, Macao, China, Hong Kong, Japan, Thailand, South Korea, the United States, Singapore, Malaysia, Australia and the United Kingdom have become the top ten destinations with the most search volume rapid growth. searches increased 6 times. As of January 5, the platform’s overseas travel orders for the 7-day Spring Festival in the Year of the Rabbit increased by 540% compared to last year’s Spring Festival; average cost of orders increased 32% year over year. The report released the top ten outbound travel destinations for the Spring Festival in 2023, namely: Australia, Thailand, Japan, Hong Kong, Malaysia, the United States, Singapore, the United Kingdom, Macau and Indonesia. Among them, orders for the Spring Festival in Melbourne, Australia increased more than 50 times year on year, and for Bangkok, Thailand, increased more than 10 times.
In terms of same-trip travel data, the number of inbound and outbound air ticket orders for January 8 trips increased 628% year-over-year, reaching a peak since March 2020. Among them, the inbound flight orders accounted for 48% and outbound flight orders 52%. On the same day, departing Chinese tourists who booked air tickets with the same trip flew to more than 100 cities in 53 countries and regions around the world. Data from the Qunar platform shows that for international air tickets with a departure date of January 8 to February 15 during the Spring Festival travel season, the average outbound price is 3,481 yuan, and the popular destinations are Thailand, Macau, South Korea, the United States and Singapore; The price is 4446 yuan, and popular starting points are South Korea, Hong Kong, Thailand, Macao and Malaysia.
Southeast Asia could become the biggest beneficiary
Tourists can’t hold back the desire to go abroad. It should be noted that due to the recent implementation of the new corona virus test and other restrictive measures on Chinese tourists by the European Union, the United States, Japan, Australia, etc., it is necessary to check the relevant requirements epidemic prevention and visa requirements of transit countries and destinations before travel, plan your itinerary reasonably, and avoid foreign epidemic prevention policies.
At present, Southeast Asia does not require incoming Chinese passengers to carry out check-in measures at the entrance. On January 5, the Thai government announced that it will not require passengers from China to show a negative certificate of the new corona virus test before departure and will treat all arriving passengers equally. The Thailand Tourism Authority expects that there will be more than 300,000 Chinese tourists in the first three months of 2023. Travel to Thailand.
Peng Deng, president of Changsha Bar KTV Entertainment Industry Chamber of Commerce, landed in Bangkok on January 7 on a business trip. Lui told the Sanxiang Metropolis Daily reporter, “No nucleic acid test was requested after landing, and no one wore a mask on the road.”
The Cambodian side also said it will not adopt any anti-epidemic restrictions for Chinese tourists and expects to receive more than 2 million Chinese tourists in the future. At present, Singapore’s entry policy has not changed and passengers who have completed the vaccination can enter and exit freely. Industry experts believe that Southeast Asia could become the main beneficiary of China’s tourism recovery.
■All media reporter Ye Zhu
