published on 2021-02-04T15: 23: 09Z
How online marketing expert Coskun Tuna works with Yeew to ensure that online marketing is understandable and controllable even for non-geeks. Online marketing has developed rapidly in recent years. The stars of the scene are celebrated as rock stars and arouse desires such as “I want to be an influencer one day”. At the same time, the technical developments, countless providers and their added value are difficult to understand for the average consumer. While a selfie with an influencer like Gary Vaynerchuk at an online marketing festival is quite feasible, and the desire to build visibility and reputation for yourself similar to this is understandable, the question remains: What is behind such a success? Even large advertisers like Thorsten Mühl, Head of Digital Marketing at Walt Disney Germany, say: “Our greatest demand is transparency – in terms of strategy, tactics and pricing. In addition, we need transparency on the technical level of the DSPs . ” What specifically do I have to do in online marketing as a user to be so successful? Online marketing seems to be developing into a discipline of the few who have the necessary budget and, accordingly, the necessary opportunities. Coskun Tuna has had enough of this grueling race that cannot be won. Ironically, Tuna is leaving, who had previously developed one of the leading platforms in native advertising in Germany. And thinks about it. Starts a whole new beginning. After all this success – arrived at the summit? Coskun Josh Tuna has been an entrepreneur in the online industry since 1999. Ex-cop, serial founder: 9 companies. 5 holdings. 3 exits. With Yeew, Tuna wants to make online advertising understandable, traceable and controllable again. This podcast answers the following questions: – What can the pharmacy around the corner or the medium-sized IT house really take away from the stars of the online marketing industry? – How realistic is it for such a small company to really celebrate similar successes as the celebrated rock stars? What is affordable anyway? – If successes are really not very transparent, doesn’t this also harbor a great danger of wasting a lot of money on solutions that sound great, but don’t really help? – How can a company get out of it? Find real solutions? – Is online marketing really “technical rocket science”? What makes it complex? How can it be made understandable for non-geeks too? – “Customer-centric” has become a buzzword. Does this really apply to online marketing? Don’t the 3.5 million SMEs in Germany run the risk of being left behind?
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