Otto has had an excellent Christmas business and can look forward to new records: The traditional company was able to increase its orders via otto.de by almost 60 percent compared to the previous year – according to its own statements, never before have so many shoppers made purchases via the in-house website like in recent Christmas business. Looking at the past 12 months, Otto was able to win almost 2 million additional active customers compared to the previous year. Expressed in figures, around 9.4 million active shoppers were recorded at otto.de, which corresponds to a growth of 30 percent.
In the past Christmas business, customers were particularly interested in products from the Home & Living and Electronic & Digital sectors. Here an increase in demand of more than 50 percent was recorded. However, this increase was topped by the Garden & DIY segment, in which demand grew by an impressive 66 percent. The company names cell phones, televisions, sofas, notebooks and shoes as the top 5 products with the highest demand on otto.de.
“The Christmas business 2020 was a great challenge for us”, commented Marc Opelt, Chairman of the Otto Divisional Board, the developments. “Never before have so many people visited otto.de, never before have so many Otto parcels been packed and sent. This is a masterpiece for which I would not only like to thank our customers and my colleagues. My thanks also go explicitly to our logistics partner Hermes, without whom this record Christmas business would certainly not have been possible. Together we have mastered superlative Christmas business. “
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