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Almost 25 years ago, those who today are the two founding partners of OTS Media InternationalThey decided to create a media agency that would support all agencies that had clients who wanted to carry out advertising campaigns internationally.
The languages and extensive knowledge they had of the international media landscape were key factors in the success of the first campaigns of advertisers such as Turismo de México, Feria de Valencia and Airbus Military.
New image, same values
Back then, the image, logo and other attributes of an agency’s brand equity were secondary, so they decided to do it themselves. A Do It Yourself of today. After more than two decades with the same logo, OTS Media International look to the future and presents its new image, created by the Baud agency, which has carried out an in-depth study of strategy, value, positioning, values, personality, etc.
During the process, interviews have been carried out with the entire agency team, suppliers, the agencies with which most work is done on a day-to-day basis, and other actors of the advertising agency ecosystem that have confirmed the value proposition. of the agency since its foundation: to do everything necessary to achieve the success of their clients, which has made them experts in international media.
It should be noted that the business model will remain the same, providing B2B service to all types of agencies, media, advertising, communication, consultancies, etc.
Regarding the positioning, it also remains intact: be the reference partner in international media providing each client with everything their campaigns need to be a success anywhere in the world.
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