Promoter Óscar De La Hoya sparked a heated discussion with Canelo Álvarez at a press conference that may have hidden intentions.
LAS VEGAS – Don’t believe everything you see.
Today here in Las Vegas, and probably in other geographies, there is no talk of anything other than the clash between the undisputed super middleweight champion, Saúl ‘Canelo’ Álvarez, and his longtime promoter and also multiple professional champion, Óscar de The Hoya.
The discussion, during the last press conference prior to the title fight on Saturday, May 4 between ‘Canelo’ y Jaime Munguiaempowered by From the potrather than becoming rarefied, it seasoned the prevailing calm atmosphere and did not stop until it became trending topic on social network X in the United States.
To summarize you, ‘Canelo’ y From the pot They took out all their dirty laundry… and they were very offended.
This story of disagreements has a long history, with several chapters. Nothing new. Perhaps it transcended more because of the setting and, above all, because of the foul language that both used to refer to their counterpart.
Morbidity sells… a lot.
However, there are two reasons that make me believe that this show was meticulously staged by From the pot.
The former six-division world champion and with a long career as the face of his promoter Golden Boy Promotions, is an old wolf and knows how to marinate and then hunt his prey. His time with her ‘Canelo’ It certainly allowed him to know his weaknesses and strengths. And as a former boxer he knows that any advantage, no matter how small, can tip the balance in his favor.
And that was what he did this Wednesday. She angered him when he said:
“I can’t help but respond to the man I used to promote. He seems to have trouble remembering who helped him become a global star. To be clear, I have nothing but respect for him.” ‘Canelo’ Alvarez “As a boxer, his record and skill speak for themselves, but he has spent the last two months insulting me instead of promoting this fight,” he said. From the pot. “[…] Golden Boy built ‘Canelo’ Alvareza company you’ve wanted to destroy for decades and has always had a name, mine, so give it some damn respect.”
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Lawsuit between Canelo and De la Hoya helps promote the fight with Munguía
The insults between the Mexican boxer and the head of Golden Boy Promotions could affect the other protagonist, Jaime Munguía, but it will help give more attention to his fight against the man from Guadalajara.
Not a minor fact, he had his words written. From the pot I read, I didn’t improvise.
The 51-year-old businessman knew which button to press to cause the explosion of ‘Canelo’. As they say in sports, From the pot It got into his head.
He won the first round, the psychological one.
Business before everything
At the beginning of the press conference, the presenter of the match urged people to buy tickets for the fight at the T-Mobile Arena next Saturday. That is, tickets are not sold out yet. That affects the business and as an entrepreneur From the pot take note.
He is clear that people loved David Benavidez as an opponent and not Munguia. Although his manager is a legitimate opponent, he needs something to spark the rivalry.
Munguia He is a respectful boxer who has done nothing but praise his opponent and From the pot He knows that this is not how fights usually sell and he got to work. Two birds with one stone.
It is not enough that they are two Mexican warriors. You have to make it spicy, even if he is in the middle. From the pot He did nothing but pure theater, he sold a illusion and many fell, among them, ‘Canelo’ Alvarez.
It will work? Let’s wait until Saturday.
