(The net newspaper) Orkla considers Freia’s Bubble chocolate packaging design to be an infringement on Nidar’s Stratos packaging. So they need a ban on the advertising and sale of Bubble chocolate with the present packaging.
The choice was handed down on Friday, and it was determined that Modelez Norge AS is prohibited from advertising and promoting Freia Boble chocolate with the present packaging.
– We’re very shocked that the Oslo district courtroom appears to be altering the state of the regulation in trademark and advertising regulation, and utterly ignoring the evaluation of each the Patent Workplace and the attraction board. We utterly agree with the courtroom’s evaluation, and we’ll naturally attraction, says Øyvind Olufsen, communications supervisor at Freia.
Not disappearing now
As well as, Freia should pay compensation of NOK 20 million plus curiosity, in addition to NOK 12.2 million in authorized prices. Nevertheless, the corporate is evident that they won’t take the chocolate off the market instantly.
– We are going to proceed as we are actually till there’s a closing judgment. All Bubble lovers will be capable to purchase their favourite chocolate sooner or later as effectively.
In early April, two of Norway’s strongest manufacturers met within the Oslo District Court docket. Orkla, the proprietor of Nidar, has taken authorized motion towards the proprietor of Freia Mondelez as a result of they imagine that the Stratosen is in danger.
Learn additionally: Freia the plaintiff: – Parasites
– We predict that “Boble” is simply too just like “Stratos”. Mondelez doesn’t agree with that, which is why we are actually assembly in courtroom, stated communications director Elisabeth Aandstad Ekheim at Orkla to Nettavisen then.
Orkla is celebrating
For its half, Orkla, the proprietor of Stratos, is delighted with the courtroom’s choice.
To the enterprise web site Kampanje, Elisabeth Aandstad Ekheim makes no secret of her satisfaction.
– We are actually overflowing with happiness, says communications director at Orkla Confectionary & Snacks, Elisabeth Aandstad Ekheim.
When Nettavisen asks Ekheim if this needs to be seen as a jab at Freia, she merely replies:
– After all, it exhibits that we’re completely happy to win on all factors.
She believes that a lot has been agreed with Orkla within the case, and that the case is a victory for your entire trade.
– Mondelez has introduced that they may attraction the case. How is Orkla dealing with it?
– We’re completely happy that we’re successful on all factors, answered Ekheim.
Learn additionally: Orkla and Mondelez in a authorized dispute over the blue coloration of Stratos and Freia Boble
– However are you prepared for one more spherical in courtroom?
– I am not going to consider that proper now. In the mean time we’re proud of the choice of the courtroom and that we gained a full victory.
After the interview, Ekheim additionally says whether or not Orkla is prepared for a brand new spherical in courtroom if Mondelez appeals the choice:
– We’re prepared for that, however we hope that it’ll not be vital.
– Nice success
Boble is Freia’s direct competitor to Stratos, and final yr’s relaunch, in keeping with the producer, was an enormous success. The product had then been off the cabinets since 2017.
– Once we re-launched Boble in September, we hoped it could be effectively obtained by customers, however this exceeds all expectations, Mannaïc Mathelier at Mondelez stated within the press launch on the time.
2024-06-08 12:54:40
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