The Marseille rapper has set up three specific marketing strategies to promote your album Before the partyreleased on July 1st.
Marseille at the center of its action plan
Artists must compete in ingenuity to stand out. And that’s what TK tried to do, on the sidelines of the release of his album Avant la fête. On Instagram, Salesfrap listed three operations set up by the artist and by OM Recordsa label he recently joined.
From July 2, the day after the release of his album, TK organizes, in partnership with Snipes et Culture, a party in his childhood neighborhood, Le Panier. For the occasion, he offers a signing session with different animations. More ambitious are buses in the colors of his album which circulated in the city of Marseille and posters which were stuck in the metro.
But the most original idea is to have involved its own listeners in this strategy. Indeed, TK has allocated 5,000 euros of promotional budget for its fans. 100 people were drawn on Twitter and won 50 euros each pour « the real promo and propaganda of the album » according to him.
And the results are conclusive. 6th of the top albums of the week established by Snep, Before the party sold 5,614 copies in the first week, including 4,259 physical sales. A notable performance in the age of streaming.
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