The ORF is expanding its information offering and is launching “ORF Zeit im Bild” on YouTube today, September 2, 2024. After the great success of “Zeit im Bild” on TikTok with almost half a million followers and “Zeit im Bild” on Instagram with 1.1 million followers, this is “another opportunity to make information with the ‘ZIB’ seal of approval accessible to people who the ORF would otherwise no longer reach,” says Irina Oberguggenberger, ORF’s social media editor-in-chief. 21 percent of users see news content on YouTube. As “ORF for everyone,” the ORF wants to be represented here with public service content that corresponds to the platform and the target group.
And so, from now on, current contributions from a wide range of ORF news programs will be available online on YouTube under “ORF Zeit im Bild” every day. These include reports, features and interviews from the “ZIB” editions on ORF 1 and ORF 2, but also “Aktuell nach eins” and “Aktuell nach fünf”, “Bundesland heute”, “konkret” and “ORF III aktuell”, as well as highlights from “IM ZENTRUM”, “Pressestunde” and “Runder Tisch”. Thematically, the offering ranges from political news to business and science to chronicles and culture.
Every Thursday, the “ZIB” hosts Kathrin Pollak and Stefan Lenglinger present “ZIB explains” videos of around ten minutes in length. The “ZIB” social media editorial team and the editorial team of the former “ZIB 3” provide background information and classification as well as fact checks on the major current topics. With the “ORF Zeit im Bild” YouTube channel, the ORF is shifting further resources from its previous linear offering to its digital offering in order to meet the new reality of media usage.
ORF/Thomas Ramstorfer
