What there is to see there.
Vienna – The ORF has launched “ORF Zeit im Bild” on YouTube. After “Zeit im Bild” on TikTok with almost half a million followers and “Zeit im Bild” on Instagram with 1.1 million followers, the ORF calls this “another opportunity to make information with the ‘ZIB’ seal of approval accessible to people who the ORF would otherwise no longer reach,” says Irina Oberguggenberger, ORF’s editor-in-chief for social media. 21 percent of users see news content on YouTube.
And so, from now on, current contributions from a wide range of ORF news programs will be available online on YouTube under “ORF Zeit im Bild” every day. These include reports, features and interviews from the “ZIB” editions on ORF 1 and ORF 2, but also “Aktuell nach eins” and “Aktuell nach fünf”, “Bundesland heute”, “konkret” and “ORF III aktuell”, as well as highlights from “IM ZENTRUM”, “Pressestunde” and “Runder Tisch”. Thematically, the offering ranges from political news to business and science to chronicles and culture.
Every Thursday, the “ZIB” hosts Kathrin Pollak and Stefan Lenglinger present “ZIB explains” videos of around ten minutes in length. The “ZIB” social media editorial team and the editorial team of the former “ZIB 3” provide background information and classification as well as fact checks on the major current topics. With the “ORF Zeit im Bild” YouTube channel, the ORF is shifting further resources from its previous linear offering to its digital offering in order to meet the new reality of media usage.
Armin Wolf, deputy editor-in-chief who coordinates the “ZIB” social media channels, says: “More than six million people in Austria use YouTube, and many of them not only for entertainment, but also to inform themselves. But by no means everything that is offered to them there is serious information. That is exactly what we want to deliver on YouTube, as the ‘ZIB’ social media team already does for two and a half million subscribers on Instagram, Facebook and TikTok.” And Irina Oberguggenberger, ORF’s social media editor-in-chief, adds: “We know that young users use YouTube primarily as a search engine. This is where we want to come in and provide answers to the most important information questions. We can use the research power of the country’s largest news editorial team to go into depth, shed light on backgrounds and classify the various aspects of the topic.”
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