ROME – “We never thought of asking you to do this. Order at Mc Donald’s”: the invitation, via Twitter, comes from the British headquarters of Burger King. The goal is to save the jobs of all workers in the sector at the time the country decrees the lockdown because of the pandemic. Order online, ask Burger King, ask for takeaway: it’s the only way to keep restaurants open when going to them is prohibited by law.
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November 02, 2020-
And the invitation doesn’t just mention the traditional rival: “We never thought we would encourage you to order from KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s, Leon, or other independent restaurants. , too numerous to mention here. In short, by any of our sisters in the food chains (fast or not so fast “.
Restaurants, Burger King continues, “employing thousands of workers need your help.” Of course “a Whopper is always best, but ordering a Big Mac isn’t too bad,” joke the campaign’s authors. The Whopper is Burger King’s most famous sandwich.
The campaign is receiving a lot of appreciation and retweets, even some criticism, from someone who points out that we should above all think of small retailers, not large chains, which are economically more solid. But the Network’s reply is that at this moment we must be in solidarity with the workers.
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