Tv stays a mass medium par excellence: each business block was full of many an Orange business. Not solely does this attain an viewers of thousands and thousands – promoting round sports activities additionally has constructive results in your model. To research which model actually scored this European Championship, we’ve got a analysis carried out in collaboration with DVJ Insights.
On tv, KPN and Jumbo scored. Their spots have been rated above common as enjoyable and humorous, and really becoming for the European Championship. There are additionally two champions within the radio spots: Lidl and Mora. Each are rated as enjoyable, credible, distinctive and becoming for the model.
The high-scoring expressions all evoke a constructive sentiment, help with interesting music or sound, and absolutely embrace the Orange theme – and on the similar time don’t let their model get misplaced. These are the elements for a superb hook, and have undoubtedly contributed to the Orange fever within the Netherlands.
