Google now integrates recommendations from its Merchant Center directly into Google Analytics. A new feature designed to help e-retailers identify product disapproval problems and improve their visibility on Google Shopping and in advertisements.
What to remember:
- Quickly identify disapproved products with new alerts in Analytics.
- Get easy access to troubleshooting links from Merchant Center.
- Fix errors to increase your presence on Google Shopping.
A welcome novelty for e-retailers
With this integration, there is no need to juggle between several tools. Recommendations can be accessed from the Analytics home page, Insights hub, or acquisition reports. Each alert includes a direct link to the affected product in Merchant Centerallowing you to resolve issues quickly.
Concrete issues for your visibility
This can be particularly useful in strategic times like end of year celebrationswhere competition is strong and each product counts to attract customers. A timely update!
If you use Google Analytics, you will find these recommendations in several sections of the dashboard. Once an alert is identified, a single click redirects you to the product in question in Merchant Center. There you can make any necessary changes, whether to fill in missing data or correct an error.
The goal of this integration is to save you time while helping you maximize your chances of appearing in Shopping results and in your advertising campaigns.
Auteur : Mathilde Grattepanche. Certified by: Laura Blanchard.
With her sharp pen and her expertise in web writing, Mathilde acquired solid experience before joining the team as editorial manager of Abondance. When she is on the keyboard, responsiveness and quality are always there!
Contact : [email protected].
Laura Blanchard
Associate Abondance
Always ready to share her knowledge during captivating conferences, Laura uses words like no other. His contagious smile, his ease and his experience are real strengths for Abondance’s communication and marketing strategy.
