optimistic radio professionals

More than two-thirds of respondents (67%) agree with the following statement: “The radio is cluttered with too many commercials“Across the Atlantic, industry needs to take action to reduce these on-air point loads. Meanwhile, more than three-quarters agree that”the radio has no efficiency problemsIn another sign of optimism, six out of ten respondents (61%) say the advertising industry is in the early stages of a return to traditional media.
Finally, in 2023, American professionals expect to invest in digital (45%), training to better sell spaces (38%), events (27%) or even podcasts and staff (22%).
Other figures and lessons: HERE.