OPS Partners was awarded Gold at the 2024 BtoB Marketing Golden Cases thanks to the “The Five-Legged Sheep” campaign, designed for APEC in partnership with the Biggie agency.
This audacious project highlighted “Sourcing +”, an innovative service designed to meet the needs of companies looking for rare talent, in an increasingly competitive job market.
The campaign stood out through strategic broadcasting on major French channels – RTL, Europe 1, France Inter and RMC – during key audience moments, reinforced by a presence on social networks and audio-digital devices. This multi-channel approach ensured maximum visibility while precisely reaching HR decision-makers and senior executives.
A three-legged collaboration
This success is based on close synergy between three major players. OPS Partners, specialist in the creation of 360° editorial content, has been able to transform the complex challenges of recruitment into an engaging and impactful narrative. APEC, recognized for its expertise in supporting businesses and executives, brought valuable legitimacy to the project, strengthening its role as a key partner in the employment market. Finally, Biggie, the creative agency behind the campaign, was able to translate the essence of “Sourcing +” into innovative and memorable communication.
With “Sourcing +”, APEC offers a concrete response to recruitment challenges, by offering companies a targeted solution to identify rare profiles. The “The Five-Legged Sheep” campaign was able to illustrate this promise with a telling metaphor, directly affecting recruiters faced with complex and specific needs. This Golden Case recognizes an initiative that combines creativity, relevance and impact in the field of BtoB marketing.
The editorial staff of The Media Leader was not involved in the writing of this content.
And online platforms, along with engaging social media content that sparked conversations among industry professionals. We leveraged a combination of video storytelling, interactive graphics, and thought-provoking articles to create a comprehensive narrative around the challenges of recruitment in today’s market.
As the website editor for world-today-news.com, I would like to welcome you to our platform. Today, we have the pleasure of interviewing two industry experts about the recent development in the field of BtoB marketing. We are thrilled to discuss the ”The Five-Legged Sheep” campaign, which has been awarded Gold at the 2024 BtoB Marketing Golden Cases thanks to its innovative approach to recruitment services.
First, let’s introduce our guests:
Guest 1: My name is [Guest 1], and I am the Head of Marketing at OPS Partners, a company specializing in the creation of 360° editorial content.
Guest 2: I’m [Guest 2], the Managing Director of Biggie, a creative agency behind the “The Five-Legged Sheep” campaign.
Thank you both for joining us today. Could you tell us more about the “The Five-Legged Sheep” campaign and how it came about?
Guest 1: Sure, the “The Five-Legged Sheep” campaign was designed and launched by our team at OPS Partners in partnership with APEC. The purpose of this campaign was to promote their new service called “Sourcing +,” which is an innovative solution for companies struggling to find rare talent in a highly competitive job market. The campaign aimed to raise awareness about this service and how it could help these businesses meet their recruitment challenges.
Guest 2: Exactly, at Biggie, we were thrilled to collaborate with OPS Partners and APEC on this project. Our idea behind the campaign was to create a metaphor that would resonate with recruiters and HR professionals, and the image of the five-legged sheep perfectly captures the essence of what ”Sourcing +” offers. It represents the challenge faced by recruiters in finding top talent that fits specific and sometimes unusual needs of their companies.
Could you explain in more detail how the campaign stood out from others in the field of BtoB marketing?
Guest 1: The campaign stood out because of its multi-channel approach, which included strategic broadcasting on major French channels – RTL, Europe 1,
