Market cell phone Smart technology in Indonesia is estimated to reach 44 million units by 2022, or grow 8 percent from the previous year.
This growth comes after seeing the achievement of 2021, with shipments of 40.9 million units of mobile phones resulting in a growth of 11 percent or 36.9 million units in 2020, according to the IDC Worldwide Quarterly Mobile Phone Tracker.
The first half of 2021 saw strong growth, amounting to 47 percent. In 2021 there will be an increasing trend. YoY growth hit double digits in the first half of the year.
The growth was due to the decline in the number of positive cases of Covid-19, and preparations ahead of Ramadan. However, growth soon stalled after the delta variant broke out, forcing the government to re-implement PPKM, causing the closure of smartphone retailers.
In the midst of these conditions, supply continues to run low. New shipments improved by 10 percent in the fourth quarter of 2021 as the number of positive cases of Covid-19 decreased, the PPKM was relaxed, and the launch of new products.
Entering 2022, IDC estimates supply smartphone will increase gradually.
for vendor WL is predicted to start adding stock before entering the Ramadan period, and to prepare for changes in the Domestic Component Level (TKDN), as well as preparing for an increase in income tax (VAT) which will be implemented in April 2022.
“Although most of the vendors smartphone have prepared themselves to face an increase in TKDN, there is still uncertainty for higher-end product lines which may be more tightly regulated,” said Vanessa Aurelia, Associate Market Analyst from IDC Indonesia in a written statement, quoted Wednesday (23/3).
“Then there is the possibility of a distributor smartphone will accumulate stock before the tax is increased from 10 percent to 11 percent,” Vanessa added.
In addition, Oppo managed to maintain the first position in terms of mobile phone shipments in 2021. In IDC data, Oppo managed to ship 8.5 million units of cellphones in 2021, followed by Xiaomi with 8.1 million units, and Vivo with 7 million units in third place. ,4 units.
Then in fourth place is Samsung with 7.2 units, Realme with 5 million units, and other brands with a total of 4.7 million units.
(ryh / mik)
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