OPPO has chosen Paris Photo 2024 as a global partner to celebrate its innovative vision in imaging and, at the same time, showcase “exceptional talent in mobile photography”. Presenting the brand’s imaging proposition with the motto “Capture the Beauty of Life with Ease”, OPPO organized an exclusive roundtable to preview the latest imaging advancements of the upcoming Find X8 series, making photography master- level accessible to all. The brand also celebrated global creativity with the imagine IF Photography Awards 2024, presenting a humanistic vision through the “Dear Life” exhibition.
Leading the round table was Joy Cheng, Director of Imaging Products at OPPO, who underlined the brand’s goal in democratizing photography: “Our proposition linked to imaging, ‘Capture the Beauty of Life with Ease’, guides the Our commitment to continuous innovation in mobile photography, allowing users to capture life’s extraordinary moments without technical complexity.”
The company explains: “OPPO’s relentless pursuit of imaging excellence comes to fruition in the Find X8 series, which globally launches a powerful suite of features to elevate mobile photography. One of the main features is the portrait, as OPPO always places people at the center of every image and continues to improve the rendering of natural portraits. Thanks to extensive research into user aesthetics and photography habits, OPPO introduces the concept of ‘Atmospheric Environmental Portrait’ in the Find X8 series, allowing people to capture atmospheric scenes and emotions simply by raising the camera and pressing the button suddenly.”
“The Find – “We ensure superior tonal quality, smoother color transitions and improved representation of skin tones for a professional portrait in every shot.”
To enable users to capture dynamic portraits instantly, the OPPO Find X8 series integrates an advanced shooting function as the core element of each module. Unlike traditional “Action Modes,” which often compromise image quality and risk missing crucial moments due to mode changes and light limitations, OPPO’s updated Snap Mode accurately recognizes moving subjects, balancing speed and quality to get “perfect” shots without the need to change modes. The advanced processing architecture of the Find X8 series thus allows you to obtain sharp, blur-free images with just one click.
Cheng also showcased OPPO’s Livephoto feature, recently introduced with the Reno12 series, which transforms raw data into vivid, lifelike moments. In the upcoming Find X8 series, this function will be further enhanced. “We are confident that OPPO Livephoto offers diverse styles with unique expressive power” – said Cheng – “In addition to capturing moments in time, the OPPO Find to the neighbor” for portrait photography. It will also be the first flagship imaging model to combine high telephoto performance with a slim, no-compromise design.
“The value that OPPO imaging offers is simple: when you experience the atmosphere of a moment, you don’t have to worry about selecting modes, activating functions or adjusting settings” – said Cheng – “We take care of everything. Press the shutter button and the moment is yours.”
OPPO is keen to point out that “for over 20 years, it has been developing technologies that allow people to capture high-quality images effortlessly”. So with this announcement at Paris Photo 2024, OPPO has also detailed the roadmap on which it is based to define itself as a “key innovator in mobile imaging” brand. Roadmap which is:
- 2014: Pixel-shifting technology introduced with OPPO Find 7.
- 2019: The first periscope telephoto lens made available to users, overcoming spatial limitations.
- 2020: Launched full-pixel omnidirectional focusing system on OPPO Find X2, significantly improving focusing capabilities in mobile photography.
- 2021: Pioneering the concept of “10-bit Full-Path Color Management” and “Color Flagship” with the OPPO Find X3 series.
- 2022: Dual-OIS stabilizers released, making it even easier to capture high-quality photos.
Drawing on extensive experience in imaging software and hardware, OPPO introduced the HyperTone Camera system in 2023, ensuring richer details by working on image warmth, subtle tonal gradations and textured natural colors. “In the upcoming Find X8 series, our HyperTone Camera system will be further refined to help users effortlessly capture moments full of atmosphere and vitality,” Cheng highlighted. In recent years, OPPO has invested over $13.7 million per year in imaging R&D, with a dedicated team of over 1,000 professionals. As of September 30, 2024, OPPO holds over 12,900 imaging-related patents. By partnering with Hasselblad, OPPO has combined more traditional aesthetics with cutting-edge imaging technologies. With over 1 million entries submitted from 81 countries and regions, the 2024 OPPO imagine IF Photography Awards showcased a vibrant range of creativity and diversity. After an extensive selection process, OPPO chose 56 works to create an exhibition at Paris Photo, added to the company’s official photos.
With the theme “Dear Life,” the exhibition takes visitors on a deeply personal journey through four zones—Dear World, Dear Time, Dear Friend, and Dear Me—each capturing the fleeting beauty of life and celebrating themes of friendship, time, and reflection about themselves. All images were taken with OPPO smartphones, complemented by OPPO’s annual photography film, Dear Life, a visual journey that explores the grandeur of nature, the warmth of friendship and moments of introspection.
“It is a great honor to participate in Paris Photo for the second consecutive year, celebrating the exceptional talent in mobile photography that reflects OPPO’s commitment to innovation” – said Olivella Liu, OPPO Global Brand Direct – “The images presented in Paris Photo 2024 resonates deeply with universal emotions, transforming moments into powerful snapshots of people’s lives.” For more information, visit the online exhibition OPPO Paris Photo 2024 Online Exhibition.
