Due to the rapid technical development and increased reliance on… Smartphones In our daily lives, companies strive to provide exceptional user experiences. In this context, OPPO launched (OPPO) In collaboration with the international research company (Counterpoint), a white paper titled: “Made to Last: The importance of building and strengthening quality standards in smartphones.”
The white paper highlights consumers’ increasing expectations for the quality, durability and performance of smartphones, particularly in emerging markets, where a phone represents a significant investment. With the development of technology and increased reliance on smartphones in various aspects of life, users are looking for devices with a longer life and a high ability to withstand hard daily use.
The paper also highlights the pressure on manufacturing companies such as Oppo to achieve the highest levels of innovation in the field of durability, as consumers tend to keep their devices for a long time longer and looking forward to receiving high quality products to meet their different needs for daily use.
OPPO’s superior build quality saves you money:
One of the key products shows OPPO’s commitment to better build quality, which allows users to save around $40 in maintenance costs over the life of the device.
According to a study by Counterpoint, global smartphone users will spend about $7 billion on maintenance costs in 2023 alone, and in high-end smartphones, the cost of replacing a screen can exceed $400, and this value is equal to the cost of buying a new device.
Regional consumer surveys also indicate that more than a third of consumers have experienced problems with the phone screen, while the problem of battery damage falls among the list of the most common maintenance tasks like the age of smart phones.
OPPO invests in sustainability to meet consumer needs:
OPPO has invested heavily in product quality, going through a series of… Reno The new A series goes through rigorous tests to ensure that it can withstand different pressures and temperatures, as well as being resistant to dust and water.
This commitment contributes to enhancing the user experience by ensuring the longevity of the device, and also leads to the expansion of the device’s field of use for the second and third owner. , thus reducing the total cost of ownership and creating a positive impact on the environment.
Long-lasting devices contribute to sustainability efforts by reducing the need to extract raw materials and reduce electronic waste, which is an urgent issue, as smartphones represent more than 12 % of global electronic waste.
Rigorous testing ensures unmatched durability:
As the fourth largest smartphone brand in the world, OPPO has established a reputation for quality engineering. Since the quality engineering (QE) reliability laboratory was established in 2008, the company has adhered to strict testing standards that exceed industry requirements. For the past sixteen years, the company has adhered to strict industry testing standards, while continuously improving its testing systems.
Every OPPO smartphone goes through more than 390 rigorous tests before it reaches the hands of consumers. These tests include:
- Complementary tests: Wrapping machines are subjected to hundreds of thousands of wrapping operations in harsh environmental conditions to ensure the durability of the joint.
- Fall tests: Evaluating the resistance of phones to drops from different heights and quantifying the extent of the resulting damage. Humidity tests are also included to simulate tropical weather. Recent innovations, such as microscopic glass technology, have increased testing standards throughout the industry, providing improved durability and drop resistance.
- Environmental change tests: These tests include: resistance to water, splashing, UV, and absorption testing, to ensure that smartphones perform at their best in various climatic conditions.
- Material tests: The company maintains high standards in material selection, sourcing premium materials from industry-leading suppliers, and prides itself on having highly automated in-house design and manufacturing capabilities. These advantages allow us to provide products of industry leading quality.
Innovation at the heart of the manufacturing process:
To achieve this high level of quality, OPPO relied on several factors, including:
- Direct merger: More than 85% of the phone’s components are developed in-house to ensure high quality and strict control at every stage of manufacturing.
- Intellectual property rights: Establishing its intellectual property (IP) rights related to key elements such as batteries, hardware and cameras has improved its products, as well as strengthening its commitment to innovation in quality and manufacturing design .
- Automation: Using the latest technologies in manufacturing to ensure high accuracy and reduce human errors.
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