Chi Guo, President of Oppo for the Middle East and Africa, confirmed that the company has witnessed in recent years a remarkable growth in its market share, which was confirmed by the international technology research and analysis organization Canalys in its report for the second quarter of 2023, where we recorded in Oppo recorded a significant increase of 11% year-on-year in the UAE market, and this success is due to our continued commitment to quality, innovation, and gaining customer trust.
He said in a press statement: One of the main factors behind our success is our ability to adapt and adapt our products and marketing methods to suit the aspirations and culture of users in the Gulf Cooperation Council countries, as we realized the importance of strengthening real communication between OPPO and the residents of the region. Therefore, we are keen to create content on social media designed specifically for the Arabic-speaking audience, and we frequently cooperate with well-known Arab influencers, as part of OPPO’s globalization strategy, to be able to reach a wider audience and enhance society’s trust in us. We are always working to strategically launch promotional campaigns and exclusive offers during important cultural occasions such as Ramadan and Eid. Finally, OPPO is also working to strengthen cooperation with retail partners to understand the demographics and community of users, in order to meet the needs, desires and aspirations of local OPPO phone users.
He added: In terms of products, we took a diversified approach, as we were keen to provide a wide range of products to meet the needs of users of different categories. For example, we designed our Reno series keeping in mind young, modern customers looking to enjoy a premium photography experience. While we developed the distinguished Find N series to meet the needs of technology enthusiasts who are looking for the latest innovations in the market.
Regarding the sustainability file, with the date of the Conference of the Parties (COP28) approaching, he said: At OPPO, we are keen to search for innovative methods to enhance sustainability when manufacturing devices and make business operations greener. Therefore, we launched several energy saving and emission reduction initiatives, as we succeeded in reducing annual operational greenhouse gas emissions by 6,000 tons by the end of 2022. To give you a clearer picture of this achievement, this reduction is equivalent to the amount of greenhouse gases absorbed by 3,330 square kilometers of forest in a year. One. This significant decrease undoubtedly confirms our commitment to environmental responsibility and maintaining a greener planet.
We also pledged at OPPO to achieve carbon neutrality in all our operations by 2050, within the framework of our vision of “technology in the service of humanity, and humanity in the service of the world.” This commitment comes within an integrated approach that includes renewable energy, sustainable materials, packaging, green production processes, and electronics. , product recycling, advanced digital carbon management techniques, and other sustainable steps.
Our achievements in sustainable product design include the development of our own battery health engine, which ensures that our products retain 80% of the original battery capacity for up to 1,600 charging and discharging cycles, which is twice the industry standard, ensuring extended battery life and also contributing to Significantly reducing electronic waste and contributing to promoting a sustainable future.
Finally, I would like to emphasize that we at OPPO are well aware that the journey towards a greener future is an ongoing journey full of challenges, therefore, we are making great strides. We are committed to playing a vital role in building a better and more sustainable future for the Gulf Cooperation Council region and the entire world.
He explained that OPPO has always devoted its efforts to providing exceptional innovations that meet the needs and aspirations of users in the GCC market. Our innovations in this region have focused on durability and reliability, as we are aware of the challenges posed by the harsh climatic conditions prevailing in the GCC countries. We were keen to ensure that these challenges were addressed through several methods. For example, the new Find N3 phone underwent several independent tests by the specialized company TÜV Rheinland, and obtained a reliability certificate confirming that the phone can be folded 1,000,000 folds, meaning that the Find N3 phone is foldable. Lifetime, and has been successfully tested to withstand 100,000 folds at extreme temperatures of up to 50°C. There is no doubt that these tests ensure the ability of our devices to withstand harsh weather conditions, making them particularly suitable for the hot climate in the Gulf Cooperation Council countries. He highlighted the SUPERVOOC™ fast charging technology, one of our most important innovations that attracted users in the GCC market and which was launched in 2014, which is the ideal solution for charging and is characterized by great efficiency and a high level of safety as a result of generating low heat that ensures that the temperature does not rise. the device. Thanks to this, the Find N3 phone can be charged by 35% after just 10 minutes of charging, thanks to the phone’s large battery capacity and OPPO’s 67W SUPERVOOC™ fast charging technology. He said: Here we are today announcing the launch of the Find N3 series after the great welcome that the Find N2 series received in the UAE, which reaffirms our commitment to providing advanced technology and an unparalleled user experience to our customers in the region.
He said: Find N3 is truly a phone that changes the rules of the game and reshapes the future of the sector. We are very excited to offer it to our users in the region, as the phone is distinguished by its striking design that reflects a high sense of elegance and is characterized by its light weight, in addition to being foldable, as the phone integrates two vibrant main screens, for an easy and integrated use experience.
What truly distinguishes the Find N3 phone is its advanced camera system, as we are proud that the Find N3 is the first foldable smartphone to offer a professional camera experience, and it also includes the largest ultra-wide camera sensor in any foldable phone. The phone also includes a 64-megapixel ultra-sensor Periscope telephoto camera, which is characterized by its high accuracy and optical quality, and optical zoom capabilities of up to 3 times, and zoom capabilities of up to 6 times without losing image details, through the image cropping feature within the phone’s sensor, in addition to capabilities Digital zoom up to 120x. The new Find N3 phone also comes with many cutting-edge technologies such as Sony’s leading LYTIA-T808 sensor, stacked pixel technology, and Hasselblad settings and modes, to provide an unparalleled photography and video experience, allowing users to unleash their creativity and create unforgettable moments.
2023-11-12 14:42:44
#growth #Oppos #business #UAE #market #quarter
