WARTAKOTALIVE.COM, JAKARTA – In November 2023, OPPO released a foldable cellphone with a folding screen to the Indonesian market, namely the OPPO Find N3.
OPPO Indonesia claims that the Find N3 offers far superior quality and specifications when compared to other foldable smartphones on the market today.
With cellphone prices reaching IDR 30 million, then who are the consumers targeted by OPPO Indonesia in selling the OPPO Find N3?
It cannot be denied that currently foldable cellphones are increasingly being looked at and have become the main choice for celebrities, high-class business people and professional office workers who have been waiting for breakthrough innovations in the foldable smartphone category.
Young businessman
For business people, OPPO is targeting consumers aged 30-40 years who work as company leaders or business owners who are the main buyers of OPPO Find N3.
According to OPPO, this type of consumer has strong purchasing power and does not mind the price offered, because they think that behind the high price, there are more quality advantages offered.
This can be seen from the features that are consumers’ favorites, namely the innovative design of the Find N3 which is the thinnest and lightest in its class, making it much more comfortable to use and carry.
OPPO’s breakthrough by bringing a PC-class multitasking experience to foldable smartphones is also a major concern for this type of consumer.
Konsumen OPPO Find N3 Foldable.
“The foldable smartphone design from OPPO looks different and much more attractive, the body is also very thin and light. The outer appearance is very beautiful for its gold color. “The design of the OPPO Find N3 really gives a premium impression and brings foldable smartphone design to the next level,” explained Jennifer as Entrepreneur, as quoted in OPPO’s official statement, Friday (29/12/2023).
Professional office worker
Apart from business people, other consumers who are the target market for the OPPO Find N3 are professional office workers.
According to OPPO, this type of consumer considers cellphones as goods to support lifestyle and productivity.
Konsumen OPPO Find N3 Foldable. (dok. OPPO)
If the Find N3 suits their financial capabilities and they like it, they will buy it straight away.
Source: City News
2023-12-29 13:16:54
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