Jakarta –
Research company Counterpoint announce the results of research on the mobile phone market in Indonesia throughout the third quarter of 2021. Oppo dusted as its ruler.
Oppo is said to have a 22% market share, up 2% from the same period the previous year. Counterpoint said the Chinese vendor had little impact on the component crisis throughout the third quarter.
The Oppo market is only affected by the increase in numbers COVID-19 and the implementation of social restrictions at manufacturing facilities in Indonesia.
Samsung is in second place with a 19% market share. The 3% increase from the third quarter of 2020 was due to improved performance driven by the launch of new smartphones in the country.
The gradual recovery of the factory production process in Vietnam due to the lockdown has affected Vivo, Xiaomi and Realme. Vivo is in third place with an 18% market share, down from 23% in Q3 2020.
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Counterpoint Foto: Counterpoint– |
The same thing happened to Xiaomi. There was a decline from 20% in the third quarter of 2020 to 18% in Q3 2021. This puts the company created by Lei Jun in fourth place.
In fifth position is Realme which has a market share of 12%, down 1% from the third quarter of last year.
HP shipments in Indonesia are down
Overall, the HP market in Indonesia experienced a 6% decline compared to the third quarter of 2020. This was due to a surge in COVID-19 infections. Even so, Counterpoint sees consumer demand showing signs of recovery in Indonesia towards the end of Q3 2021,
This recovery occurred thanks to the continued easing of the daily COVID-19 figures and economic activity returning to normal. However, the prospects for the growth of the HP industry in Indonesia in the near future will be influenced by supply uncertainty.
Counterpoint Research Analyst Paula Ruth said the contribution HP 5G to total HP shipments jumped from 7% in Q2 2021 to 14% in Q3 2021. He sees an increase towards the end of Q4 2021 and beyond.
The increase is inseparable from Indonesian cellular operators who have started preparing for 5G commercialization by holding 5G showcases in various major cities in Indonesia.
 A number of employees tried demo 5G services at XL Center, XL Axiata Tower, Jakarta after Kominfo declared that they had passed the Operational Feasibility Test (ULO) to deploy 5G networks in Indonesia. Photo: doc. Kominfo– |
“In Q3, XL Axiata passed the operational feasibility test required by the government to launch 5G in the country. Previously, Telkomsel and Indosat had launched commercial 5G in Q2 2021. With operators’ efforts to expand 5G coverage in the country, consumer preference for 5G smartphones is increasing. increase,” he said.
Meanwhile the online proportion of total shipments did not change much during the first two months of Q3. September’s online shopping festival, like 9.9, provided a much-needed boost to the channel.
“Online shipments accounted for 16% of total shipments in Q3 2021. This proportion is likely to increase to around 20% by the end of this year,” concluded Paula.
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