Posted on Jan 5, 2021, 11:10 a.m.Updated Jan 5, 2021, 11:12 AM
People under 30 consume information differently, through specific social networks, quickly labeled “young” media. To reach them on subjects that concern and mobilize them, such as the climate, police violence or discrimination, politicians, and in particular the Government, are tempted to use the same media.
The new generation seems to be more receptive to a 100-word blurb or a 2-minute video than a two-page article or an hour-long press conference. By bringing content and information through non-traditional platforms, the ultimate goal is to make government communication more inclusive and diverse. With the hope, beyond that of reaching the immediate target, of benefiting from the additional modernity that everything related to youth necessarily brings.
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