SURABAYA-Oppo seeks to boost cell phone sales by opening a new outlet in Surabaya. The addition of this new outlet is in line with the re-emergence of the mobile phone market in the last month in East Java.
Regional General Manager of the Oppo Surabaya City area, Herman, said that after dropping by 30 percent, currently cellphone sales in East Java are starting to return to normal and in the Oppo product line, the highest sales are in products with a price range of IDR 2.5-5 million.
“The current condition of the mobile phone market has reached 80 percent of the normal state. That is a strong reason for us to open this Oppo Experience Store and this is the last outlet for 2021,” said Herman after the opening of the Oppo Experience Store at Plaza Marina Surabaya, Friday (24/9/2021).
Herman explained, during 2021 Oppo has opened three outlets in East Java, in addition to the new ones, the two previously opened at Tunjungan Plaza 4 Surabaya and Malang. Meanwhile, the Oppo Experience Store at Plaza Marina is the second largest in East Java after Madiun. Overall Oppo has 16 outlets in Surabaya and 30 outlets in East Java. “The opening of the Oppo Experience Store is proof of Oppo’s commitment to make it easier for all its customers to get information and services from Oppo,” he said.
Herman also said that in the midst of rampant online sales of mobile phones, the existence of physical outlets is still a necessity for consumers, especially for mobile phone products that target middle and upper consumers.
“They will be more satisfied and comfortable if they buy directly at the authorized store, because in addition to being able to try cellphones, they can also try and consult directly about various other Oppo ecosystems such as Oppo Watch, buds and others,” he said.
Therefore, Oppo will continue to strengthen sales through the existing Oppo Store because so far it has contributed 20 percent of Oppo’s total sales. “Of course, with the Oppo Experience Store, it is hoped that it will further increase sales of Oppo products in the future,” concluded Herman. (ros)
Editor : French ([email protected])
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