OpenAI has just released their own internet search engine called SearchGPT. This new tool, which will be integrated into the ChatGPT interface, will position itself as a major competitor to Google, the undisputed leader in the sector. Initially available to paying subscribers to the ChatGPT Plus and ChatGPT Team plans, SearchGPT will be available for free in the coming months. This extension allows ChatGPT to no longer limit itself to a fixed database, but to pull response elements directly online.
A smarter, more relevant search experience
SearchGPT on improved search experience thanks to itGenerational AI. By analyzing user queries, the engine is able to provide quick and relevant answers, along with links to relevant sources.
Significant time and efficiency savings compared to traditional surveying.
Consumers also have a choicemake the searches directly on the Internet without going through the ChatGPT interface. The underlying AI model is then responsible for determining whether a source provides a satisfactory answer to the query.
Partnerships to strengthen results
To provide the most up-to-date information, OpenAI has formed strategic partnerships with publishers and data providers. Special categories such as weather or sports products will benefit from an optimized special display.
These collaborations allow SearchGPT provide rich and personalized results based on user needs. An approach that aims to stand out from the competition by focusing on the quality and relevance of the information provided.
Google and Microsoft answer
With the OpenAI offensive, online search giants are not sitting idly by. Google launched last spring Overview of AIAI feature connected to its search engine. Just like SearchGPT, it allows you to get an improved answer to a question asked in natural language.
For his part, Microsoft also added AI capabilities to its Bing engine. The battle for supremacy in internet search promises to be fierce, with artificial intelligence a key battleground.
With SearchGPT, OpenAI plans to shake up the established hierarchy and establish itself as a trusted alternative to Google. It remains to be seen whether consumers will be fooled by this new AI-powered search experience. One thing is certain, the race for innovation in this sector is only just beginning.
Cover photo: ©Iliya Mitskavets – stock.adobe.com
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