6:00 p.m. ▪ 3 min reading ▪ by Fenelon L.
OpenAI has just struck a major blow in the world of online search by deploying ChatGPT Search, an AI extension that transforms its famous chatbot into a real search engine. This major development marks a turning point in OpenAI’s strategy, which now directly attacks Google’s core business.
A new era for online research
The generative AI giant has officially launched its ChatGPT Search extension, now available to Plus and Team subscribers. This new feature allows users to perform web searches in real time, unlike the classic version of ChatGPT which relied on a fixed database.
The tool promises to be up to 100 times more powerful than GPT-4combining conversational artificial intelligence and real-time web exploration.
The major innovation lies in its ability to provide contextualized and up-to-date answers on various subjects such as current events, sports results or stock prices, all accompanied by links to relevant sources.
This approach revolutionizes the user experience by allowing more natural and intuitive searches, following the path opened by Perplexity AI which had already demonstrated the interest of a hybrid approach between chatbot and search engine.
With its 250 million weekly users, ChatGPT now has a solid base to shake up the online search market, even if Google still retains 90% of the market share.
A major challenge for Google
The democratization of ChatGPT Search represents a crucial issue for OpenAI, which must now prove its ability to provide reliable and verified information. The company has particularly worked on verifying sources and combating disinformation, a critical point in the run-up to the US presidential elections.
This offensive has already had repercussions on the financial markets, with a drop of more than 1% in the Alphabet (Google) share price following this announcement. Although Google maintains a dominant position, this OpenAI initiative could redefine the standards of online search.
OpenAI plans to gradually expand access to ChatGPT Search to free users in the coming months, a strategy that could accelerate mass adoption of this new technology.
By disrupting the traditional codes of online search, OpenAI lays the foundations for a new era where conversational artificial intelligence could become the standard for accessing information on the internet, thus joining Perplexity’s pioneering vision in this area.
Fenelon L.
Passionate about Bitcoin, I like to explore the intricacies of blockchain and cryptos and I share my discoveries with the community. My dream is to live in a world where privacy and financial freedom are guaranteed for everyone, and I firmly believe that Bitcoin is the tool that can make this possible.
