Recently, a number of carmakers have decided to update their logo, including the traditional German brand Opel.
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The motives of cars are usually quite similar – to emphasize the new brand identity in a time of massive electrification and digitization of cars. And the process of updating the logo is usually similar, when most brands go back to the past, simplifying their logo and changing colors.
And this is, in a way, the case for the Opel brand, which recently boasted an updated logo. That you didn’t notice anything? Frankly, we’re not too surprised. The changes are very decent. However, the carmaker itself draws attention to the slimming of the logo, the use of the new color “Neon Opel Yellow” and the new font “Opel Next”.
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In the published video we can see the whole process of adjustments, including a very decent stretching of the flash and the narrowing of the circle. There is also a noticeable change in the font, which together should symbolize a more modern and clearer style of the brand. The more pronounced yellow background color symbolizes electricity for a change, which will play an increasingly important role in the automotive industry.
„The new age needs modern brands and modern brands need a clear design. With the new elements, we express our declaration to be distinctive, progressive, open to the new and open to the future,Explains Patrick Fourniol, Opel / Vauxhall Global Marketing Manager.
The first production cars with the new logo will become new Opel Crossland a Opel Mokka. Both models should start appearing in showrooms and on roads around the end of the first half of next year.
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