The latest Ultra PC Gamer survey surveyed nearly 2,000 US and UK gamers aged 18 to 44. It showed that half of them play daily. Among the results, three-quarters of gamers believe the prices of AAA games are too high, and at 87% discounts are an important factor when purchasing.
Also surprising is the fact that only 36% of games are purchased at full price. Another 32% are purchased at a discount, and the remaining 32% are free.
It also turned out that 68% of respondents buy in-game content such as battle passes and skins. In addition, 75% regularly explore and purchase more accessible indie releases from digital stores. Among them, a third are attracted by the low price, and 40% are attracted by the unique creative solutions that indie games offer.
The survey also found that 36% of gamers admit to having difficulty finding new games on PC, perhaps due to the sheer number of releases each week. However, 94% read reviews before purchasing, preferring YouTube for this purpose.
When it comes to digital stores, most are familiar with Steam and the Epic Games Store. Less than 20% of players have heard of other platforms like GamesPlanet, Humble Store and GOG.
