NEW YORK – Internet sales soared in the United States during this last “Black Friday”, with an increase in spending of almost 22% compared to last year, according to figures published this Saturday by Adobe Analytics.
The firm, which analyzes transactions in 80 of the 100 largest online retailers in the country, reported that consumers spent about $ 9 billion on online purchases on Friday.
Along with the currently popular products such as new video game consoles, cell phones or televisions, this year many Americans have acquired goods that they would traditionally have bought in person such as food, alcohol or clothing, according to Adobe Analytics.
Meanwhile, physical traffic in establishments plummeted due to the SARS-CoV-2 coronavirus pandemic, falling more than 52% compared to last year, according to preliminary data from Sensormatic Solutions published by the financial channel CNBC.
Fear of the disease and the restrictions imposed to combat it led many Americans to choose to do their shopping from home during this popular sale day, which is celebrated each year one day after the Thanksgiving holiday and has over time been popularizing in many other countries.
In “Your Money, Your Future” we explain how to prioritize between expenses and assign amounts so that you do not end up without money at the end of the season.
According to Adobe Analytics, the figures place this “Black Friday” as the second day in history in terms of online spending in the United States, surpassed only by “Cyber Monday” last year, a date on which merchants launch promotions to increase your internet sales.
The forecasts of this firm, however, suggest that this next “cyber Monday” will break all records, with an expenditure of between $ 10,800 and $ 12,700 million, which would be a growth of between 15 and 35% compared to last year .
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