Consumers spent $9.12 billion shopping online in one day.Black Fridaythis year, according to Adobe, which tracks sales on retailer websites.
Adobe said total online sales for the day after Thanksgiving (aka Friday, November 25, 2022) increased 2.3% year-over-year, with electronics a major contributor, with its online sales surging by 221% compared to average one-day sales in October. Toys were another popular category with shoppers, up 285%, and exercise equipment, up 218%.
Many consumers embraced flexible payment plans during Black Friday as they continue to grapple with rising prices and inflation. “Buy Now, Pay Later” payments were up 78% from last week and “Buy Now, Pay Later” revenues were up 81% over the same period.
According to the “Adobe” report published by many American media and viewed by “Al Arabiya Net”, some of the most popular items this year included game consoles, drones, Apple laptops, electronic products of “Dyson” and electronic games such as “Fortnite, Roblox and more.
Black Friday shoppers also broke a record for mobile phone orders, with 48% of online sales going to smartphones, up 44% from last year.
The record spending comes on the heels of a strong Thanksgiving shopping day last Thursday, when consumers spent an all-time high of $5.29 billion online, up 2.9% year over year, while shoppers typically spend $2 billion to $3 billion. online every day, according to Adobe.
Many reports say these numbers are cause for optimism for retailers, as these numbers could be a promising indicator for the coming weeks, after early expectations for the holidays were pessimistic and many retailers were talking of sales stagnating in late October. and early November Present.
