From newsletters to paid advertising
If you have provided the right information for your target group, it will of course be carried into the world and made public. This is possible, for example, through your own newsletter mailing list, which you build up over time, as well as through switched search engine advertising (SEA) or social media advertising.
Influencer marketing has also become more and more prominent in recent years. Here companies work together with bloggers who have a high reach in the respective industry. You will receive a predetermined amount if the influencers link a product and / or write a blog post on Facebook, Instagram or Pinterest.
Create an online marketing strategy
As you can see, there are very, very many levers to get your messages across – and that’s not all! We’ve talked about search engine marketing, but not about online PR. This raises the question of what options there are, for example, when collaborating with the media or contributing to social media groups without spamming.
And unfortunately you can’t lump the individual industries and companies together: Every retail, every industrial company and every service company has different requirements for its online marketing strategy. We are happy to work with us and our advertising agency to create the right content for your target group, find out where your target group is and how you can best get your message across.
A little tip about social media and your social media strategy: Almost every company we work with uses Facebook for its communication. In addition, there are many other channels that you can use: Tiktok, for example, is great for a young B2C target group and on Pinterest, DIYs and recipes are (still) the focus. Pinterest is currently very much in vogue – in addition to the possibility of direct linking to the respective page, we also like the possibility of pin boards to quickly find the pins. XING and LinkedIn, on the other hand, are indispensable in B2B.
Full Service made in Krefeld
Our managing director doesn’t like the term at all, but ultimately the word full service reflects exactly what sets us apart. Our head office is in Krefeld on the Lower Rhine. From here we conceive, design, produce and send your advertising messages. And we are your contact when it comes to advertising technology for your PoS. And we are your contact when it comes to the products of a classic advertising agency. And we are your contact when it comes to brand strategies and marketing strategies. And we are your contact when it comes to digital marketing in the form of an online marketing strategy and web design. And we are also your contact when it comes to a laugh …
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