Online commerce, according to Netcomm data in the changes in habits there is also digital payment in stores
In the last few years e-commerce with many sites created specifically for online purchases, it has grown a lot. During the lockdown, when it was possible to go out to buy only basic necessities, obviously the business experienced a flourishing moment with sales that reached staggering figures.
After the lockdown, however, with the reopening of the shops, commerce via the web it has not decreased, on the contrary. According to data provided by Netcomm the volume of transactions increased by 79%. Overall, in the last twelve months (therefore also before the lockdown) it has grown by 15.4 with about half only during forced closures.
But this increase did register problems too such as those related to logistics and the shortage of products when the demand soared and it was not always possible to deliver the goods as in pre-Covid times.
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Online commerce, the new consumer habits
Steady Ecommerce Growth: + 26% for 2020.
Post Covid there has been a push towards innovation: +2 million e-shoppers.#digitalization #innovation #ecommerce @hipay @ConsNetcomm pic.twitter.com/2nf2ydjZTi– QVC Italia (@QVCITALIA) October 7, 2020
But the data to be highlighted is the tendency to continue shopping online even after the lockdown in short, when it was no longer so necessary. But going back to the past was an option discarded by many, especially those who bought digitally for the first time during that time. A new road discovered by force majeure but which had the preference even after.
Still according to the data provided by Netcomm, 42% of consumers still believe that online prices are higher while in April this opinion was 28%.
Another important fruit of the pandemic is the increase in digital payments also in storesThis option is preferred by both retailers and consumers to continue to maintain a greater physical distance.
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