The online booking platform wins in court against the Goldstar Marketing agency. What the verdict means specifically.
Hotel reviews from guests who actually weren’t – fake reviews online Misleading consumers and cause discontent among hoteliers. But that could now change: The Online booking and review platform Holidaycheck won in court against Goldstar Marketing and obtained an enforceable order for injunctive relief, damages, information and reimbursement of costs. The proceedings were therefore about this anti-competitive behaviorn the company and backer of Goldstar Marketing, which sells fake reviews of products and services.
According to Holidaycheck, the globally operating company Goldstar is probably one of them biggest sellers of fake reviews of the world. The judgment obtained states that a re-publication of false reviews on Holidaycheck by Goldstar Marketing can now be punished by the court with fines or imprisonment. The company must also ensure that the appropriate reviews to be deleted and Holidaycheck provide information about who the fake reviews came from. Holidaycheck will regularly check the actual omission. The company had already won a victory at the Munich Regional Court in 2019 when the court classified fake reviews as illegal.
Another milestone achieved
“After the decisive judgment in 2019 this second judgment another important milestone on the way to more transparency in reviews and it shows that we are on the right track in our action against fake reviews. We hope that the civil law means will be sufficient for us to enforce the title,” said Christoph Ludmann, CEO of Holidaycheck. However, it has been shown in the past that a successful process does not mean that fake agencies will stop doing business. Ludmann: “In parallel, we will continue to advocate for this in the future clear political and legal framework conditions and continue to intensively pursue our strict testing measures.”
The authenticity of reviews is the foundation of the travel booking and review platform’s business model. According to a study by the EU Commission 60 percent of all purchasing decisions influenced by reviews. 71 percent of consumers trust online reviews when booking vacation rentals. These numbers made it clear Relevance of reviews and the need to protect consumers from manipulative reviews.
Holidaycheck therefore relies on one Zero tolerance policy towards fake reviews and has one Initiative against review fraud founded to ensure more know-how, transfer and solidarity against fake agencies (www.gemeinsamgegenfakereviewen.de). red/nz
2023-10-06 10:58:44
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