Online audio is booming. With the pandemic, this format registered a huge audience explosionwhich he has managed to maintain after the health crisis.
So much so, that more and more brands want to be present in this support. Last year, online audio received an advertising investment of 75 million euros, according to IAB Spain. From there, the majority (69 million) go to streaming radio. And for this year the forecasts indicate that this format grow up to 17% in advertising revenue.
In Spain, the great ruler of online audio is Spotify, according to the data that DIRCOMFIDENCIAL can offer exclusively from the information provided by GfK DAM. According to the company, currency measurement of digital consumption in Spainthe Swedish giant had a average daily audience during January of this year of 4.1 million users in our country. In total, in the first month of the year he collected 14.4 million unique userswho spent an average of 277 seconds per session to the platform.
The rest of online audio supports are a long way from these figures. To find the next similar platform focused on music, you have to go down to the fourth position that it occupies YouTube Musicwhich has an average daily audience of 419,000 listeners connected and 3.7 million unique users.
According to the GfK DAM measurement for the month of January, Spotify is the online audio platform with the most audience in Spain, followed by SER and iVoxx.
Other online audio platforms positioned in the Top15 prepared by GfK are Amazon Music (358,000 daily listeners), Apple Music (306,000) and Samsung Music (138,000). In this segment, both YouTube and Apple lead the indicator of average duration per sessioncon 1.001 seconds y 826 secondsrespectively.
Analyzing streaming radios, highlights the Chain BE, which is second in the general ranking of online audio in Spain, only behind Spotify. It has an average daily audience of 984,000 listeners, as measured by GfK. hosted in january 9.7 million unique users and one duration per session of 205 seconds.
The second streaming radio is the COPEcon 417,000 listeners on average per day and 5 million unique monthly users. This station exceeds SER in session duration, with 299 seconds.
zero wave would be the third online radio in the ranking prepared by GfK, with an average daily audience of 203,000 registered followers in January. Later they would come Los 40 (164,000 daily listeners), RAC 1 (150,000) and Libertad Digital (77,000).
iVoox leads the online audio platforms
Apart from radio stations, platforms specializing in podcast broadcasting stand out in the ranking. here excels iVoox, which is also the third in the general classification. Record 530,000 daily average users during January and 2.2 million unique visitors. He collected an average duration per session of 257 seconds.
The next platform similar to iVoox in the ranking is Audiblea subsidiary of Amazon, which is at the bottom of the ranking, with an average daily audience of 124,000 listeners and 717,000 unique users.
No relevant podcast platforms are found in this ranking, such as Podimo. This support is far from the top 15 online audience, with 57,000 average users per day and 356,000 unique users.
