Onitsuka Tiger joins brand ambassador Willow Smith.

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Onitsuka Tiger Releases Campaign Image Collection Spring / Summer 2021 in collaboration with brand ambassador Willow Smith.

Onitsuka Tiger (Onitsuka Tiger) Japanese fashion brand Continues to present a contemporary collection that blends fashion and sports. And its heritage meets innovation, Onitsuka Tiger is pleased to present the brand image of the brand campaign in collaboration with Global Brand Ambassador Willow Smith (Willow Smith) who has worked continuously since the year. 2020

By the theme of the collection Spring / Summer 2021 that Willow Smith Wearable in this campaign image is “The Onitsuka Tiger Attitude” which Andrea Pompilio (Andrea Pompilio), Onitsuka Tiger Creative Director, says that the brand’s tenet is to pay homage to history and continue to evolve through creativity and fashion trends.

In this collection, style is Onitsuka Tiger style. Has been expressed not only through the brand logo and the specific details inspired by sailing But also the atmosphere of intuition, the principles of Onitsuka Tiger It remains a constant stream of traditional and creative communication to the world. It also includes the identity of Willow, which is both unique and intelligent. Cause to reflect on each other And it emerged a special campaign image that gave viewers a new feeling of Onitsuka Tiger-ism.

“As the world is changing at unprecedented speeds, Willow. Continues to deliver new values ​​to society without compromising her sparkling individuality. Onitsuka Tiger said about the second season’s campaign picture with Willow in action. Used the beauty that was overflowing from Willow comes as a theme, we want to present this collection in a stunning way. By incorporating yoga poses into It appears that she can do well. This campaign gives us the hope that there are no restrictions. For a variety of fashion And everyone can truly enjoy fashion in their own unique way. Whether on the go or at home And regardless of place, age or gender “

Willow Smith opinion

Question 1: You share your yoga activities on Instagram (@willowsmith) on a daily basis. What does yoga mean to you? You also included yoga poses in this shoot. How do you feel about yoga poses from Onitsuka Tiger’s new collection?

– For me Yoga is a practice that brings me closer to myself so that I can be conscious enough to build my relationship with The Divine. I am very!

Question 2: If you describe this campaign in one word? What is that word

– I will describe this campaign in the same way as I will describe the originative brand shoes.

■ Andrea Pompilio

Onitsuka Tiger Creative Director

Born in Italy, Andrea grew up in an environment full of creativity: his father was an architect. Mother is a painter And my grandmother had a boutique by Andrea Pompilio having dreams of becoming a fashion designer since childhood. He graduated from Pesaro’s Art Institute, later moved to Milan to study at the Istituto Marangon, where he received a master’s degree in fashion design. After accumulating experiences with various brands He launched his signature brand in the AW 2011 collection and at Pitti Uomo in January 2013, the “Onitsuka Tiger × Andrea Pompilio” brand collection was launched.

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https://www.onitsukatiger.com/th/th-th/stories/willowsmith

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