One with a record, records for documentary broadcasters, Nick on the ground

The success of the documentary channels on German television remains a phenomenon. If you had to type freely which of the small offshoots of ProSiebenSat.1 is the most successful, then very few should name Kabel Eins Doku – but that’s exactly how it was in May, at least in the age group of 14 to 49 year olds. The station exceeded its previous record by 0.3 percentage points and increased to 1.5 percent market share among 14 to 49 year olds.

There are no in-house productions on the station, the secret of success was described by broadcaster manager Marc Rasmus in an interview with DWDL: “We have found a niche for a slightly older male audience and differentiate ourselves from well-tried documentary channels. We rely on modern treasure hunts, secrets and Mysteries, but also on escapist and involving programs, when they tell exciting stories of very passionate protagonists. “

In any case, in May Kabel Eins Doku managed to catch up with ProSieben Maxx in the age group of 14 to 49 year olds, which gave up again after the very strong April, also due to wrestling. Sixx and Sat.1 Gold were left behind – although Sat.1 Gold is explicitly made for an older audience, which is also reflected in the market shares: It went really well with the overall audience with a 2.0 percent market share. And there was also reason to be happy at Sixx: With a 1.4 percent market share among 14 to 49 year olds, it was enough for the best monthly value since August last year.

But back to the documentary area: May was not only excellent for Kabel Eins Doku, ZDFinfo also set a new record. At 1.8 percent, the market share of the total audience was higher than ever; among 14 to 49-year-olds, the station was again just ahead of ZDFneo with a monthly value of 2.0 percent, which, however, reached considerably more older viewers. And N24 Doku also holds the record level of the last few months with a market share of 0.5 percent among 14 to 49 year olds. Phoenix, on the other hand, remained pale this time with a 0.7 percent market share, especially among the younger audience, and a total of 1.0 percent market share was achieved. With the relaxing Corona situation, the info channels are currently no longer able to achieve maximum values, but with a 1.2 percent market share each in the target group of 14 to 49 year olds, ntv and the world were still above the pre-Corona level . With a market share of 1.1 to 0.9 percent, ntv had the upper hand in front of the world.

		Market share 14-49	+/- Previous month	+/- May 20	Market share total
	Nitro	2,1	+0,2	±0	1,9
	ZDFinfo	2,0	-0,1	+0,3	1,8
	ZDFneo	1,9	-0,1	±0	2,9
	Super RTL	1,7	-0,1	-0,2	1,2
	DMAX	1,7	-0,1	-0,1	1,0
	cable one documentation	1,5	+0,3	+0,3	0,8
	ProSieben Maxx	1,5	-0,2	-0,1	0,7
	sixx	1,4	+0,1	±0	0,9
	RTLplus	1,3	+0,1	-0,3	2,0
	Sat.1 Gold	1,3	±0	-0,4	1,8
	n-tv	1,2	±0	-0,1	1,1
	world	1,2	±0	-0,1	0,9
	Disney Channel	1,1	±0	-0,2	0,7
	Comedy Central	1,1	±0	±0	0,3
	TLC	1,0	+0,2	+0,1	0,7
	3sat	0,9	+0,1	+0,2	1,4
	Tele 5	0,9	±0	-0,3	1,0
	Peek	0,9	-0,2	±0	0,7
	Art	0,8	±0	±0	1,3
	One	0,8	+0,1	+0,3	1,2
	Phoenix	0,7	-0,2	-0,2	1,0
	Deluxe Music	0,7	+0,2	±0	0,2
	Sport1	0,6	+0,1	+0,2	0,7
	N24 Doku	0,5	±0	+0,1	0,3
	tagesschau24	0,4	±0	+0,1	0,4
	Hello TV	0,4	+0,1	+0,1	0,4
	Toggo More	0,4	±0	+0,1	0,3
	Nickelodeon	0,4	±0	-0,1	0,2
	Eurosport1	0,3	+0,1	+0,2	0,4
	Vox Up	0,3	±0	-0,1	0,3
	HGTV	0,3	+0,1	+0,1	0,2
	Sky Sport News HD	0,2	±0	-0,2	0,1
	MTV	0,2	±0	±0	0,1

The +/- column shows the change compared to the previous month. Source: DWDL.de research / AGF video research in cooperation with GfK; videoSCOPE 1.3, 01.05.2021-31.05.2021

The ARD offshoot One set a record in May – with a real boost from the Eurovision Song Contest, in which this time more than ever preferred the transmission on One with tweets over Ersteon and where the two semi-finals on One went very well . The total market share rose to the all-time record of 1.2 percent, 0.4 percentage points more than a year earlier. For 14 to 49 year olds, the previous record from November 2018 was achieved again.

Meanwhile, Nitro regained its position as the largest among the small broadcasters in May in the 14- to 49-year-old target group, which increased to its best value since July with a 2.1 percent market share. RTLplus also drove better than last: the total audience saw the 2 in front of the decimal for the first time after seven months. Meanwhile, the 1 in front of the decimal point can be enjoyed on Discovery with a view to the station TLC: the station achieved exactly 1.0 percent market share among 14 to 49 year olds. The station only managed to do this once in February in its history. Little movement can be seen at DMAX with 1.7 and HGTV with 0.3 percent market share in the classic target group.

Meanwhile, Deluxe Music can still look forward to a significant increase of 0.2 percentage points compared to the previous month. The market share of 0.7 percent among 14 to 49 year olds was higher than it has been since October. For comparison, MTV came to 0.2 percent. There was also a slight upward trend for Sport1 (thanks to the ice hockey World Cup and the final spurt of football) and Eurosport, whereas Sky Sport News HD, shortly before switching back to pay TV, was once again immobile with a very meager 0.2 percent market share among the 14 to 14 49-year-olds and 0.1 percent of the total audience.

Nick plunges to new low, strong May for Disney

In February and March, Nickelodeon sniffed the 6 percent mark again, but this has already moved a long way off again. In May, ViacomCBS’s children’s channel fell to a market share of just 4.5 percent among 3 to 13-year-olds between 6 a.m. and 8:15 p.m. This is the lowest value that almost ten years have ever recorded. Compared to the same month last year, the decrease was a full 2.1 percentage points.

The big winner in May, however, was the Disney Channel, which rose to 13.9 percent of the children’s market share, 2.8 percentage points more than in April, 1.6 percentage points more than a year earlier. “Miraculous” played a big part in this and started the new season brilliantly. The “Miraculous World: Shanghai” special achieved a whopping 41.5 percent market share in the target group for children. However, once again Super RTL remained the market leader, which including Toggo Plus (unfortunately we do not have the individual values ​​here) achieved a children’s market share of 21.8 percent.

The +/- column shows the change compared to the previous month or the previous month. Source: DWDL.de research / AGF video research in cooperation with GfK; videoSCOPE 1.3, 01.05.2021-31.05.2021

WDR is the only third party with losses

After most of the third-party programs had lost market share in their respective broadcasting area in April, most of them were now up again – with one exception: WDR television fell back to a market share of 7.0 percent in North Rhine-Westphalia. Most recently, WDR television had a lower market share in January 2020, but in February it still had a market share of more than 8 percent. MDR television is still the most successful in its broadcasting area – by a large margin. The market share here is 10.4 percent, the second-placed NDR has 8.1 percent in its area. RBB continues to bring up the rear with 6.4 percent.

The +/- column shows the change compared to the previous month. Source: DWDL.de research / AGF video research in cooperation with GfK; videoSCOPE 1.3, 01.05.2021-31.05.2021

That’s how April went on pay TV

After the super-April, the channels marketed by Sky Media lost again 0.5 percentage points in May, but were still the second-best value this year with a market share of 5.0 percent among 14 to 49-year-olds. Here, for example, it becomes noticeable that the Bundesliga season didn’t quite last until the end of the month. Sky Sport Bundesliga had a monthly market share of 0.8 percent in May alone after an outstanding 1.2 percent in April. Aside from sport, 13th Street and TNT Film achieved the highest monthly values, each with 0.3 percent market share among 14 to 49 year olds. The most watched show in entertainment was a “Bull” episode on 13th Street with 220,000 viewers. In the film sector, “Trauma Center” had almost 180,000 viewers.

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