The number of people around the world who are having difficulty obtaining drinking water is increasing due to water shortage.
Meanwhile, as the number of rich people who want to enjoy expensive premium natural water increases, related industries targeting them are also growing.
Reporter Ryu Je-woong introduces.
[기자]
It is a mountainous region in Bhutan located in the Himalayas.
A valley flows and a natural mineral water factory is built next to it.
Premium natural water products produced here are sold to luxury hotels, restaurants, and wealthy people in neighboring India.
At $6 per bottle, it is equivalent to a day’s wage for an Indian worker.
[개니쉬 아이어 / 천연수 회사 매니징 파트너 : 지역민들은 과거에 이 물을 ‘불사의 물’이라고 불렀습니다. 힌두어로는 ‘달콤한 즙’이라는 뜻입니다.]
Himalayan natural water competes with Hawaii’s volcanic rock water, Norway’s glacier water, and Tasmania’s morning dew extract water in Australia.
The premium natural water market is growing with the love of lovers who enjoy the subtle taste of water, to the point where competitions are even held just like wine.
[마이클 마샤 / ‘파인 워터 소사이어티’ 공동창시자 : 지난 10년 간 큰 변화가 있었습니다. 지난 몇 년, 특히 팬데믹 이후 사람들의 관심이 폭발적으로 늘고 있습니다.]
This is a world away for the people living in India’s slums who have to rely on small amounts of water supplied once a day amid water shortages.
[아르티 산딥 카와데 /인도 뭄바이 주민 : 우리들은 많은 물이 필요합니다. 물이 없이는 아무 것도 할 수 없습니다.]
The growth of the premium natural water product market paradoxically contrasts with the reality of extreme water shortages experienced by one-third of the world’s population, reminding us of the importance of water resources.
This is YTN Ryu Je-woong.
Video editing: Lee Young-hoon
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2023-11-25 09:43:00
