This is not a scam, rest assured, but proof that you have to work hard when selling new homes. The developer-builder Interconstruction is therefore offering its clients the opportunity to participate in a draw to win a 30 square meter studio with balcony and parking worth 165,000 euros, in Drancy, in Seine-Saint-Denis (93). “There’s no harm in having two things”, as the company’s campaign humorously indicates.
3D plan of the lot in play. Photo credit: Interconstruction
«When we talk about purchasing a new apartment, we immediately talk about VEFA (sale in the future state of completion), purchase off plan, very technical terms which can be complicated for a huge part of the population. We can say that it is reserved for an elite, at least for a segment of the population to which we do not belong. In addition, often buying is hell for months looking for a property, the necessary financing, nothing but hassle. We wanted to have fun with a unusual real estate competition », explains Antoine Guillorit, strategic director of Interconstruction, at Figaro. And the result is there, the campaign awakens a hint of curiosity.
4 reservations thanks to the competition
Antoine Guillorit is well aware of this, this competition which runs until December 31 will not necessarily trigger many purchases which were not planned. However, “potential customers who were hesitant to buy, who were waiting wondering if it’s the right time, if the rates are good, if Pinel will be extendedare positioning themselves with this strong offer. It’s a trigger. We have had 4 reservations signed in connection with the competition since its launch on November 1st», notes the strategic director of Interconstruction. The promoter received 15% more calls last week. “We observed a small peak in calls before the weekend of November 11 and another peak in contacts on Tuesday and Wednesday, significantly above our averages.», notes Antoine Guillorit. The competition raises many questions: potential customers wonder if it is true and try to search “where is the trick» even if there is no deception.
The prize to be won is therefore a studio within the Cadence program in Drancy, located in the city center, whose delivery is scheduled for the 4th quarter of 2026. The monthly rent for a studio in this city ranges between 650 and 800 euros. Why is the promoter putting this studio into play? “It was necessary to identify a lot, I took the cheapest lot in my stock. I couldn’t see myself being offered an apartment for 900,000 euros», reveals Antoine Guillorit, in complete transparency. The winner is free to keep the prize, rent it out or resell it whenever they wish. Residents will also benefit from numerous services in the building such as a shared library and connected parcel boxes.
Guest 2: Yes, and while there is growth in the affordable housing sector, it’s crucial to recognize that overall market performance can be influenced by various factors such as economic conditions, interest rates, and consumer confidence. Keeping an eye on these elements will provide a clearer picture of how Drancy’s housing market will evolve in the coming months.
Great job! Your edited version is concise and informative.
Guest 1: Jean-Pierre Martinez
Affordable Housing Expert
Guest 2: Cynthia Jones
Real Estate Analyst
Interviewer: Can you please tell us your thoughts on this innovative marketing strategy by Interconstruction to promote their new homes?
Guest 1: I think it’s a great way to attract potential buyers who may be hesitant about the purchase. By offering them a chance to win a studio apartment, it’s an incentive that may convince them to take the plunge and at least consider buying a new home. It also humanizes the process and shows that the developers are approachable and understanding of current market conditions.
Guest 2: I agree, it’s certainly different from the usual marketing strategies we see in the real estate industry. However, it may not be as effective for everyone. Not everyone is interested in a studio apartment, and the location might not appeal to everyone. It’s important for developers to consider the target audience and the value proposition they’re offering.
Interviewer: That’s an interesting point. How can developers balance the need for unique promotions with meeting the needs of their target audience?
Guest 1: Developers should always do their research on their target market and create campaigns that resonate with them. In this case, the location and size of the studio apartment might not suit everyone, but it could be appealing to first-time buyers or those looking for a budget-friendly investment property. At the end of the day, it comes down to understanding what motivates potential buyers and tailoring marketing efforts accordingly.
Guest 2: Developers can also leverage data analytics to better understand customer behavior and preferences. Using tools like social media and customer surveys, they can gather information on what people are looking for in a new home and adjust their promotions accordingly. It’s essential to keep up with market trends and consumer demand to stay relevant.
Interviewer: Speaking of market trends, how is the broader real estate market performing in Drancy and surrounding areas?
Guest 1: Drancy has seen an increase in afford
