Social network TikTok announced Thursday that the videos posted on its platform will soon be up to three minutes long, against a maximum of one so far, a sign of its desire to extend its footprint beyond very short formats.
The format was already in the testing phase, available to some creators, and will be extended to all hundreds of millions of network users. ” in the next weeks “, The subsidiary of the Chinese group ByteDance said in a statement released on Wednesday.
“Designers often tell us that they would like to have a little more time to bring their cooking demonstrations, beauty tutorials, classes and skits to life,” said Drew Kirchhoff, product manager at TikTok, who signed the release.
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TikTok wants to hunt in the lands of YouTube
“With longer videos, creators will have the canvas to create new or expanded content on TikTok, with the flexibility of a little more space.”, said the manager.
Specializing in short videos, even very short because many of them are still much less than a minute in length, TikTok will resolutely hunt in the lands of YouTube, the benchmark for content directly generated by users.
On Wednesday, Instagram boss Adam Mosseri posted a message announcing, among other things, that the social network would push the video forward, citing the example of competitors YouTube and TikTok.
In March 2021, YouTube also sought to position itself in TikTok’s territory by launching YouTube Shorts, which made it possible to record videos of up to 60 seconds in length.
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