via Associated Press
–
PEOPLE – Beyoncé, still and always a superstar. Arrived without making an announcement on the social network TikTok on Thursday, December 16, the American singer was already followed by more than 700,000 subscribers in less than a week. No viral video, no exclusive content, the star’s account, who has chosen a snapshot from his latest campaign for sportswear brand Ivy Park for her profile photo, has yet to post anything.
Beyoncé fans, in disbelief, had spotted the same day a certified account in the name of the star. Confirmation came the next day. “The new queen of TikTok has arrived,” her music label Sony Music simply tweeted on Friday.
–
There is no doubt that the number of followers of the most Grammy Award-winning female artist is set to continue to climb. The interpreter of Formation has 225 million followers on Instagram, over 56 million on Facebook and over 15 million on Twitter.
This new platform offers multiple possibilities to Beyoncé, known to love to surprise her fans, underlines Harper’s Bazaar. His albums Beyoncé (2013), Lemonade (2016), Everything Is Love with Jay-Z (2018) and Homecoming: The Live Album (2019) were released without a promo. In September, the star told the women’s magazine that she had been working on new songs for “a year and a half”.
See also on The HuffPost: This parrot which takes over Beyoncé has its place in “The Voice”
–
