Leblon London debuted on the official London Fashion Week calendar in February 2024 and quickly established itself as a name to watch in the fashion world.
Founded in 2021 by Yane Ferriera, the brand was born amid the global challenges of confinement. However, Yane’s vision and passion for fashion allowed Leblon London to thrive and quickly attract a devoted group of celebrities and a loyal customer base.
Leblon London parade | Photos by Galician photographer Chus Múñoz, Fming Photography backstage
Fashion runs through Yane’s veins. Raised in Rio de Janeiro, her mother was a celebrated dressmaker, who instilled in her a deep knowledge of craftsmanship and style from an early age. Yane’s journey then took her across the Atlantic, where she stood out as a top model in the United Kingdom, followed by more than a decade of experience as a test model for one of the country’s leading fashion brands.
With his discerning eye for quality and an innate talent for design, Yane Ferriera has made Leblon London a symbol of elegance and sophistication. Each piece reflects their commitment to timeless style and impeccable craftsmanship, earning the trust of discerning customers seeking luxury and exclusivity.
Leblon London parade | Photos by Galician photographer Chus Múñoz, Fming Photography backstage
Founded in 2020 by former Brazilian model Yane Fereira, daughter of a renowned couturier, the vision has always been to create a sophisticated and avant-garde range, from bodycon dresses to playful jumpsuits expertly crafted to flatter the female figure and set trends.
At London Fashion Week, Leblon London, led by designer Yane, unveiled the anticipated Spring/Summer 2025 collection, inspired by Rio’s iconic sunsets.
Founded by designer Yane, the brand has gained international recognition for its innovative designs that combine elegance with a bold and expressive aesthetic.
Leblon London Parade | Photos courtesy of Fming Photography
The collection, comprised of 30 looks, captures the essence of the golden hour with a dynamic fusion of bright colors, flowy fabrics and beachy elegance.
Leblon London’s latest collection adopts a palette reminiscent of a sun-drenched horizon, with deep oranges, golden yellows, lilacs and navy blues.
The silhouettes flowed and organically, evoking the natural beauty of the Rio landscape.
SOFT, LIGHT AND TRANSPARENT SILKS
Layers form the base of the collection, while intricate printed silk sequins add a touch of luxury.
Standout pieces include a long shimmering chiffon dress in sunset hues and a gorgeous tailored suit with a striking open back in delicate navy blue.
Leblon London parade | Photos by Galician photographer Chus Múñoz, Fming Photography backstage
Yane was inspired by his experiences in Arpoador, a place known for its iconic sunsets over the Atlantic Ocean.
Yane’s designs mix the energy and spontaneity of nature with the precision and sophistication of urban fashion, uniting both worlds in a harmonious balance.
Widely praised by fashion insiders, the collection masterfully captured the essence of Rio while preserving the urban sophistication and cutting edge of London fashion.
Social media buzzed with praise for Yane’s interpretation of Rio’s beauty, with influencers and fashion bloggers praising the collection’s effortless combination of bold colors and sophisticated designs.
Leblon London parade | Photos by Galician photographer Chus Múñoz, Fming Photography backstage
The full collection is available to view online at Leblon London’s official website and will be on display in their London showroom.
The pieces will be available for pre-order starting October 1, 2024.
Collaborating with creative talents such as Guiseppe Iaciofano for styling and Neville for hair, the show’s aesthetic is complemented by the makeup artistry of Imi & Suqqu and the Emmy Kings. Emmy Kings Road’s striking footwear Styling: Guiseppe Iaciofano
Guiseppe Iaciofano: Designer and Stylist
She has worked in the world of fashion for a long time with celebrities and major brands. He is the founder of the Poet-lab brand.
Works as a creative styling director providing input and service to a new or existing label, worked on behalf of a magazine as a content creator.
Leblon London parade | Photos by Galician photographer Chus Múñoz, Fming Photography backstage
What I think about fashion is that you should have knowledge of art history and philosophy and, especially, know what you like. Thinking is fascinating for him. Never give up on your dream after having had health problems in the past. He believes that fashion saves him to keep him away from hell. He recently designed and directed the aesthetic and styling of Leblon London for the spring-summer 2025 collection.
