A light mayonnaise for women, pink slippers for her, black for him, a softener called “Madame Glamor”, a naked woman to praise a bottle opener … Present on social networks for three years, the account Sexist nugget denounces brands that adhere to gender stereotypes. Initially, Marion Vaquero was alone. Since then, she has been joined by volunteers, such as Léa Museau.
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So we wouldn’t have a little competition: which is the worst?
Commented for the 1st
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RT if your heart swings pic.twitter.com/IS8wB99Js0– Sexist Nugget (@PepiteSexiste) January 21, 2021
All sectors are affected by sexist advertising; clothing, cosmetics, hygiene but also food and household appliances. Often stereotypes are related to appearance, and women are sexualized.
“We are starting to take more interest in it, to want to remove stereotypes because people are fed up with seeing this kind of content”, explains Léa Museau. She believes that “Women are used to sell, it is as if the marketer said to itself we are going to sell just for heterosexual men and we are going to put women in them, they will be happy”.
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With over 91,000 followers on Twitter, Sexist nugget is now known to brands. Some fear getting caught and react by removing their ad or the problematic product. However, this is not the majority.
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Beyond gendered and sometimes heavy marketing under the guise of humor, the association is also fighting against the pink tax that weighs on women.
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A prize pool has been launched on the internet to support Sexist nugget.
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