Published on August 14, 2024 at 05:35. / Modified on August 14, 2024 at 07:27.
Makeup done with dozens of products, multiple designer outfits, all displayed in front of a luxury hotel located in a faraway country: when we think of the posts of famous influencers on social networks, we mostly imagine figures closely linked to brands that encourage high consumption.
Other profiles, however, call for consuming less, or differently: the trend is growing in the United States, also due to purchasing power problems, as several media outlets recently revealed. Among these influencers, the American Sabrina Pare (@sabrina.sustainable.life254,800 subscribers on TikTok, 62,200 on Instagram). “This trend goes back years: from the beginning, there was a practical approach to everyday life on the networks, we remember the popularity – still current – of tutorials, underlines Olivier Glassey, sociologist specializing in digital uses at the University of Lausanne. But at the time it was not necessarily coupled with the question of influence and these profiles therefore did not have the same visibility.”
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