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On Facebook, images generated by artificial intelligence to trap older Internet users

artificial intelligence to encourage Internet users to react. ” sizes=”(min-width: 1024px) 556px, 100vw” width=”664″ height=”443″/> Examples of “moving” stories and visuals generated by artificial intelligence to encourage Internet users to react.

This is a series of cross-posts on Facebook: a boy and his grandmotherimmaculate scarf on the head, look straight into the lens; in front of them, cakes sit on the oilcloth. A few posts later, it’s a super-centenarian granny which presents his latest crochet creation, or even a pretty shepherdess in camouflage outfit who regrets, from his meadow, “that[elle] will never get as many likes as Lady Gaga”. All are begging for ” Congratulations “ et “ratings” for their work. They receive a cascade of them from Internet users, many of whom are unaware – or pretend to be unaware – that these people do not exist: each of these photos was generated by artificial intelligence (AI). However, certain clichés leave no shadow of a doubt: knitting hands with six fingers, seniors looking like they came out of an animated production, young women with almost inhuman physical proportions, etc.

Since this summer, this type of publication has multiplied online and in particular on the Meta social network, within pages specializing in “click trap”. Baptized boomers traps (“baby boomer traps”), they “play on credulity and emotion, seek to touch the heartstrings” of Internet users, confirms Nolwenn, founder and administrator of the humorous Instagram account @avec_mon_comm_de_boomer. Since 2020, this one pins “in a good-natured way” the comments that she considers the most distressing among those posted on the social network by its elderly users.

“They often accuse younger people of not being careful online but they themselves do not necessarily have the reflex to check or zoom in on photos when they are in doubt”she notes. And if naivety is not the prerogative of elders, these pages, while surfing “on nostalgia, the fact that “it was better before””, are clearly not aimed at attracting younger people. “In my waking hours I come across a lot of fake old photos, montages comparing fake couples at their wedding then fifty years later, or even a lot of fake images of birthday parties or crafts”lists the administrator, who scours Facebook pages with quotes, proverbs and other ephemeris to feed, not without humor, her account.

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However, these spaces sharing poor quality content sometimes amass several tens of thousands, or even several hundred thousand subscribers. Their creators also administer discussion groups that can bring together more than a million registered.

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