On-demand insurance is popular with digital natives

Digital natives as a customer group

The study also found that knowing about on-demand insurance has a positive impact on acceptance. The more a potential customer deals with the business model, the more likely he or she will accept and use on-demand insurance. Information campaigns can help ensure that knowledge is passed on to users. In addition, it makes sense to address the digital natives with on-demand business models, since they can find their way around more quickly with innovative business models.